このコースについて
1,805

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

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初級レベル

約11時間で修了

推奨:7 hours/week...

英語

字幕:英語

学習内容

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    Identifying the forces that shape competition for economic exchanges

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    Analysing the sources of value in company offerings and how do segment markets in order to create value

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    Developing strategic options that are suitable, feasible, and acceptable

習得するスキル

Competitor AnalysisValue PropositionPorter'S Five Forces AnalysisCustomer analysis

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

初級レベル

約11時間で修了

推奨:7 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
3時間で修了

The importance of value for competitive strategy

This week you will be introduced to the strategy framework that captures the components of competitive strategy. The components of competitive strategy are: strategy content, internal strategy context, and external strategy context. You will develop an understanding of how those components contribute to value creation and value capture. You will gain understanding of the key characteristics of competitive strategy, starting with two foundational topics: First, we will establish that organisations are all about value creation. You will understand what value means, and also how value creation has become a central topic in organisations. Second, you will learn about what strategy actually is and what the characteristics of competitive strategy are. ...
5件のビデオ (合計24分), 5 readings, 2 quizzes
5件のビデオ
Week 1 outline1 分
The nature of value7 分
What is competitive strategy?9 分
Week 1 - Habit Corner1 分
5件の学習用教材
Become a Global MBA learner1 分
Course overview1 分
Learning activities3 分
Value and opportunity10 分
Key elements of strategy10 分
2の練習問題
Recall30 分
Week 1 Quiz
2
2時間で修了

Know your Customers and Competitors

This week you will learn to analyse the aspects of the external strategy context directly related to your business: customers and competitors. You will learn how to conduct customer segmentation and targeting, assess the competitive landscape in an industry, and know which factors affect the degree of competition in an industry....
3件のビデオ (合計20分), 2 readings, 2 quizzes
3件のビデオ
Customer analysis and segmentation8 分
Competitor analysis9 分
2件の学習用教材
Conducting customer analysis20 分
Understanding competitor behaviour20 分
2の練習問題
Recall15 分
Week 2 quiz
3
2時間で修了

Know your industry

This week you will continue to look at the external strategy context, this time analysing the industry and the broader macro-environment. You will learn how to discover the stakeholders that affect your industry, know which industry forces affect competitive strategies,and identify which macro-environmental factors affect competitive strategies. You will develop understanding of the Porter's 5 Forces framework to analyse the forces in the industry context. You will also learn how to conduct a PESTEL analysis to assess the impact of Political, Economic, Social, Technological, Environmental/physical and Legal (PESTEL) factors on business....
3件のビデオ (合計19分), 2 readings, 2 quizzes
3件のビデオ
Know the forces that drive your industry9 分
Macro-environmental factors7 分
2件の学習用教材
Porter's five (5) forces20 分
Global trends20 分
2の練習問題
Recall30 分
Week 3
4
3時間で修了

Know your competitive options

This week, you will focus on the competitive strategy content. you will learn about the so-called generic competitive strategies, which are also often called positioning strategies. After conducting customer segmentation, competitor analysis, and a macro-environmental scan, you have to decide which competitive strategy and strategic positioning is most promising in your industry and for the respective segments: differentiating your products based on provided benefits or following a low cost strategy?You will develop skills to help you understand how to position your organisation as a value for money provider by being a cost leader in the market, and how to become a differentiated provider. ...
4件のビデオ (合計25分), 3 readings, 2 quizzes
4件のビデオ
Generic competitive strategies5 分
Differentiation (+ Focus)6 分
Cost Leadership (+ Focus)8 分
3件の学習用教材
Strategic positioning20 分
Differentiation strategies: A case study20 分
Examples of cost leadership20 分
2の練習問題
Recall30 分
Week 4
5
2時間で修了

Know your organisation

This week, you will learn how to analyse your organisation’s strategic options. You will understand the importance of strategic fit and how to achieve it. You will learn how to assess key capabilities to competitive strategy, and evaluate and choose between strategic options. You will learn about a set of criteria and frameworks, based on the Resource Based View, to evaluate capabilities and strategic options to achieve competitive advantage....
4件のビデオ (合計22分), 3 readings, 2 quizzes
4件のビデオ
Internal and external fit6 分
The resource-based view on strategy7 分
Option evaluation5 分
3件の学習用教材
A systems thinking approach to strategic fit20 分
VRIO and its application20 分
Evaluating strategic options20 分
2の練習問題
Recall30 分
Week 530 分
6
3時間で修了

Develop and evaluate your strategic options

This week, you will be introduced to the idea of ambidexterity and the need to set up your strategy to exploit current advantages and opportunities, while simultaneously using your resources & capabilities to form new advantages. This week you will learn how to develop growth strategies for your organisation by thinking about your organisation as a portfolio of businesses. You will learn about analytical frameworks such as the growth share matrix and the Ansoff matrix. You will learn how to come up with new value offerings for your customers by applying blue ocean thinking to create value propositions....
4件のビデオ (合計21分), 3 readings, 2 quizzes
4件のビデオ
Portfolio analysis / ambidexterity5 分
Creating value through firm growth / The Ansoff matrix5 分
Blue Ocean strategy overview / Value innovation6 分
3件の学習用教材
Ambidexterity and corporate failure20 分
The Ansoff matrix20 分
Blue ocean strategy20 分
2の練習問題
Recall30 分
Week 6

講師

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Associate Professor Ralf Wilden

Department of Marketing
Macquarie University

マッコーリー大学(Macquarie University)について

Macquarie is ranked among the top one per cent of universities in the world, and with a 5-star QS rating, we are recognised for producing graduates who are among the most sought-after professionals in the world. Since our foundation 54 years ago, we have aspired to be a different type of university: one focused on fostering collaboration between students, academics, industry and society....

Strategising: Management for Global Competitive Advantageの専門講座について

Leaders must have the ability to develop and deploy effective strategies. This specialisation will prepare you to be the strategic change-maker capable of enabling your organisation to compete into the future. You will learn: how to think strategically to make your organisation more competitive (Be Competitive); how crucial it now is for supply chains to effectively meet customer demands (Be Global); how to leverage technology and innovation to disrupt and reshape your organisation (Be Disruptive); and how to make a positive contribution to the world while effectively maintaining the bottom line (Be Sustainable)....
Strategising: Management for Global Competitive Advantage

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