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100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

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英語

字幕:英語, 韓国語

習得するスキル

Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

英語

字幕:英語, 韓国語

シラバス - 本コースの学習内容

1
2時間で修了

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.

...
1件のビデオ (合計9分), 6 readings, 1 quiz
1件のビデオ
6件の学習用教材
Syllabus20 分
About the Discussion Forums10 分
Glossary10 分
Description of Organizations and Brands10 分
Updating Your Profile10 分
Social Media10 分
1の練習問題
Orientation Quiz10 分
4時間で修了

Module 1: Leading Strategically

The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.

...
12件のビデオ (合計73分), 4 readings, 2 quizzes
12件のビデオ
1-1.1: Mission, Vision & Values8 分
Executive Expert Introductions5 分
Executive Expertise: Mission and Values6 分
1-2.1: Introduction to Business Models5 分
1-2.2: The V.A.R.S. Framework, Part 16 分
1-2.3: The V.A.R.S. Framework, Part 210 分
Executive Expertise: Business Models7 分
1-3.1: Coherence, Fit and SWOT7 分
Case Introduction – Uber7 分
Uber Case Study Summary5 分
Like this course? Learn more with the iMBA! (optional)1 分
4件の学習用教材
Module 1 Overview10 分
Module 1 Readings10 分
Instructions for Case Study Analysis – Uber10 分
Module 1 Discussions10 分
1の練習問題
Module 1 Quiz10 分
2
4時間で修了

Module 2: External Analysis

The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.

...
9件のビデオ (合計83分), 4 readings, 2 quizzes
9件のビデオ
2-1.1 The PESTEL Framework9 分
Executive Expertise: The External Environment5 分
2-2.1 Structure, Conduct and Performance16 分
2-2.2 Introducing the 5 Forces Framework16 分
2-2.3 Applying the 5 Forces Framework5 分
2-3.1 Dynamic Industry Analysis12 分
Case Introduction – The Soft Drink Industry8 分
The Soft Drink Industry Case Study Summary4 分
4件の学習用教材
Module 2 Overview10 分
Module 2 Readings10 分
Instructions for Case Study Analysis – The Soft Drink Industry10 分
Module 2 Discussions10 分
1の練習問題
Module 2 Quiz10 分
3
4時間で修了

Module 3: Internal Analysis and Competitive Advantage

The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.

...
8件のビデオ (合計64分), 4 readings, 2 quizzes
8件のビデオ
3-1.1 Competitive Advantage & Firm Performance9 分
3-2.1 Activities of the Firm11 分
3-2.2 Resources and Capabilities10 分
3-3.1 Sustained Competitive Advantage10 分
Executive Expertise: Competitive Advantage7 分
Case Introduction – Starbucks Corporation7 分
Starbucks Case Study Summary2 分
4件の学習用教材
Module 3 Overview10 分
Module 3 Readings10 分
Instructions for Case Study Analysis – Starbucks10 分
Module 3 Discussions10 分
1の練習問題
Module 3 Quiz10 分
4
4時間で修了

Module 4: Strategic Positioning and Strategic Renewal

The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.

...
9件のビデオ (合計62分), 4 readings, 2 quizzes
9件のビデオ
4-1.1 Generic Business Strategies12 分
Executive Expertise: Strategic Positioning8 分
4-2.1 Dual Strategies9 分
4-3.1 Strategic Renewal8 分
Executive Expertise: Strategic Renewal9 分
Case Introduction – Lego Group4 分
Lego Case Study Summary2 分
Course Conclusion2 分
4件の学習用教材
Module 4 Overview10 分
Module 4 Readings10 分
Instructions for Case Study Analysis – Lego10 分
Module 4 Discussions10 分
1の練習問題
Module 4 Quiz10 分
4.8
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ビジネス戦略 からの人気レビュー

by HLAug 26th 2018

I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.

by TWAug 11th 2016

I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.

講師

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Deepak Somaya

Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration

修士号の取得を目指しましょう

この コース は イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign) の100%オンラインの Master of Business Administration (iMBA) の一部です。 プログラムのすべてで認定されれば、それらのコースが学位学習に加算されます。

イリノイ大学アーバナ・シャンペーン校(University of Illinois at Urbana-Champaign)について

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Strategic Leadership and Managementの専門講座について

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program....
Strategic Leadership and Management

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