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Customer Value in Pricing Strategy に戻る

Customer Value in Pricing Strategy, バージニア大学(University of Virginia)

4.8
141件の評価
21件のレビュー

このコースについて

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Led by Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

人気のレビュー

by VY

Feb 19, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

by RS

Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

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21件のレビュー

by Fabricio Rocha

May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

by Mikhael Cowandy

May 17, 2019

Good to have this course to increase my learning education

by Idil Bozay

Apr 28, 2019

Easy to follow, great instructors.

by xavier urrutia

Jan 24, 2019

VERY USEFUL

by Eladio Muñiz

Dec 13, 2018

Extremely helpful again. Congratulations for the instructors

by ROMAN SARABIA RAMOS

Dec 11, 2018

Great!!

by Mike Y Wang

Dec 04, 2018

I really enjoyed this course as the professor made it a blast to take, and I especially liked the video intro and debrief for the final peer assignment. I've not yet taken a course where the real-life result of the case study presented to students was revealed. The BCG section met my high expectations. I look forward to taking the next course in this specialization!

by Soren Aarlit Gade

Mar 24, 2018

Excellent course. Well delivered with a touch of humor.

by Vivek Yadav

Feb 19, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

by Hassan Abbas

Feb 09, 2018

Great way to learn conjoint and marketing research fundamentals