このコースについて

15,875 最近の表示
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル

Some familiarity with business is helpful, but not required.

約13時間で修了
英語
字幕:英語

学習内容

  • How to use the three lenses to set an optimal strategic price to maximize revenue

  • How to approach a pricing case, glean information, and work through a complicated pricing decision

  • How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

習得するスキル

Competition (Economics)Conjoint AnalysisPricing StrategiesExecutive PresentationPricing Economics
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
柔軟性のある期限
スケジュールに従って期限をリセットします。
中級レベル

Some familiarity with business is helpful, but not required.

約13時間で修了
英語
字幕:英語

提供:

バージニア大学(University of Virginia) ロゴ

バージニア大学(University of Virginia)

BCG ロゴ

BCG

シラバス - 本コースの学習内容

1

1

3時間で修了

Retail Market Dynamics

3時間で修了
15件のビデオ (合計60分), 5 readings, 3 quizzes
15件のビデオ
Three Lenses4 分
Course Overview4 分
Developing the Three Lens Framework2 分
Using the Three Lenses8 分
Knowledge Is Not Enough3 分
Case Introduction1 分
Assignment 1 Introduction4 分
Review: Basic Metrics of Pricing: Margins and Markups5 分
Calculating Power Usage and Cost3 分
Assignment Debrief: Superbulb Failure3 分
Assignment Debrief: LED Price Considerations3 分
Assignment Debrief: Retailer Margin Justification5 分
Assignment Debrief: Customer Economics4 分
The Myth of the Invisible Hand2 分
5件の学習用教材
Course Overview & Requirements10 分
Survey10 分
Philips: Pricing the LED Bulb (A)10 分
Week 1 Case Questions10 分
Case-based Learning at Darden12 分
3の練習問題
Superbulb Economics20 分
LED Price Considerations20 分
Customer Economics20 分
2

2

2時間で修了

Customer Value and Conjoint Analysis

2時間で修了
8件のビデオ (合計36分), 1 reading, 2 quizzes
8件のビデオ
Conjoint Analysis: Steps 1 – 38 分
Conjoint Analysis: Step 4 and Product Preferences7 分
Attribute Trade-offs2 分
Attribute Importances4 分
Conjoint Analysis: Willingness to Pay5 分
Assignment Debrief: Learning about the Market Using Conjoint Analysis3 分
Assignment Debrief: Calculating WTP Using Conjoint3 分
1件の学習用教材
Week 2 Case Questions10 分
2の練習問題
Learning about the Market30 分
Calculating WTP Using Conjoint45 分
3

3

5時間で修了

Price Recommendation

5時間で修了
2件のビデオ (合計8分)
2件のビデオ
Assignment 3 Debrief1 分
4

4

3時間で修了

Curveball

3時間で修了
15件のビデオ (合計67分), 2 readings, 1 quiz
15件のビデオ
Signaling Games4 分
Extensive Form Signaling Games7 分
Gas Wars and Takeaways4 分
Competitor Pricing Models3 分
Competitive Price Moves: Understand Competitive Dynamics9 分
Competitive Price Moves: Assess Your Options6 分
Competitive Price Moves: Choose and Execute Best Move4 分
Price Wars6 分
Assignment 4 Debrief1 分
The Three Lenses Across Industries4 分
The Art and Science of Pricing3 分
A Career in Pricing3 分
Why I Love Pricing3 分
Course Conclusion30
2件の学習用教材
Philips: Pricing the LED Bulb (B)30 分
Week 4 Case Questions10 分
1の練習問題
Responding to Competitor Moves30 分

レビュー

PRICING STRATEGY IN PRACTICE からの人気レビュー

すべてのレビューを見る

Pricing Strategy Optimization専門講座について

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

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