このコースについて
5,821 最近の表示

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

Some familiarity with business is helpful, but not required.

約11時間で修了

推奨:4 weeks of study, 3-5 hours/week...

英語

字幕:英語

学習内容

  • Check

    How to use the three lenses to set an optimal strategic price to maximize revenue

  • Check

    How to approach a pricing case, glean information, and work through a complicated pricing decision

  • Check

    How to utilize tools and data to analyze and recommend a strategic response to a real world pricing situation

習得するスキル

Competition (Economics)Conjoint AnalysisPricing StrategiesExecutive PresentationPricing Economics

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

中級レベル

Some familiarity with business is helpful, but not required.

約11時間で修了

推奨:4 weeks of study, 3-5 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
3時間で修了

Retail Market Dynamics

15件のビデオ (合計60分), 5 readings, 3 quizzes
15件のビデオ
Three Lenses4 分
Course Overview4 分
Developing the Three Lens Framework2 分
Using the Three Lenses8 分
Knowledge Is Not Enough3 分
Case Introduction1 分
Assignment 1 Introduction4 分
Review: Basic Metrics of Pricing: Margins and Markups5 分
Calculating Power Usage and Cost3 分
Assignment Debrief: Superbulb Failure3 分
Assignment Debrief: LED Price Considerations3 分
Assignment Debrief: Retailer Margin Justification5 分
Assignment Debrief: Customer Economics4 分
The Myth of the Invisible Hand2 分
5件の学習用教材
Course Overview & Requirements10 分
Survey10 分
Philips: Pricing the LED Bulb (A)10 分
Week 1 Case Questions10 分
Case-based Learning at Darden12 分
3の練習問題
Superbulb Economics20 分
LED Price Considerations20 分
Customer Economics20 分
2
2時間で修了

Customer Value and Conjoint Analysis

8件のビデオ (合計36分), 1 reading, 2 quizzes
8件のビデオ
Conjoint Analysis: Steps 1 – 38 分
Conjoint Analysis: Step 4 and Product Preferences7 分
Attribute Trade-offs2 分
Attribute Importances4 分
Conjoint Analysis: Willingness to Pay5 分
Assignment Debrief: Learning about the Market Using Conjoint Analysis3 分
Assignment Debrief: Calculating WTP Using Conjoint3 分
1件の学習用教材
Week 2 Case Questions10 分
2の練習問題
Learning about the Market30 分
Calculating WTP Using Conjoint45 分
3
5時間で修了

Price Recommendation

2件のビデオ (合計8分), 1 quiz
2件のビデオ
Assignment 3 Debrief1 分
4
3時間で修了

Curveball

15件のビデオ (合計67分), 2 readings, 1 quiz
15件のビデオ
Signaling Games4 分
Extensive Form Signaling Games7 分
Gas Wars and Takeaways4 分
Competitor Pricing Models3 分
Competitive Price Moves: Understand Competitive Dynamics9 分
Competitive Price Moves: Assess Your Options6 分
Competitive Price Moves: Choose and Execute Best Move4 分
Price Wars6 分
Assignment 4 Debrief1 分
The Three Lenses Across Industries4 分
The Art and Science of Pricing3 分
A Career in Pricing3 分
Why I Love Pricing3 分
Course Conclusion30
2件の学習用教材
Philips: Pricing the LED Bulb (B)30 分
Week 4 Case Questions10 分
1の練習問題
Responding to Competitor Moves30 分
4.7
12件のレビューChevron Right

Pricing Strategy in Practice からの人気レビュー

by ISFeb 28th 2019

Very Insightful Specialization Course. The contents and delivery are helpful in understanding pricing strategy and being able to apply the skills.

by UEJun 12th 2017

An excellent specialisation - I enjoyed every minute of it. Good teachers, well thought through material presented with some humour.

講師

Avatar

Jean Manuel Izaret

Senior Partner and Managing Director, Leader of BCG’s Global Pricing Practice
Avatar

Ronald T. Wilcox

NewMarket Corporation Professor of Business Administration & Senior Associate Dean for Degree Programs
Marketing
Avatar

Thomas Kohler

Associate Director, Pricing
Marketing, Sales & Pricing Practice

バージニア大学(University of Virginia)について

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

BCGについて

Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for-profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with offices in more than 90 cities in 50 countries. For more information, please visit bcg.com....

Pricing Strategy Optimization専門講座について

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically....
Pricing Strategy Optimization

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。