Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
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このコースについて
8,923
8,923学習内容
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
習得するスキル
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
シラバス - 本コースの学習内容
週
13時間で修了
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts.
13件のビデオ （合計86分）, 5 readings, 1 quiz
13件のビデオ
Why Grow?9 分
Strategy and Growth3 分
Growth Alternatives7 分
Growth Risks7 分
Growth through Scaling9 分
Scenario Planning5 分
Scenario Planning Step 15 分
Scenario Planning Steps 2 and 37 分
Scenario Planning Steps 4 and 56 分
Module Lessons2 分
Strategist's Toolkit: Scenario Planning7 分
Starbucks Case Debrief8 分
5件の学習用教材
Course Overview10 分
Course Requirements10 分
Get to Know Your Classmates10 分
Using the Discussion Forums10 分
Starbucks Corporation25 分
1の練習問題
Growth through Scaling40 分
週
22時間で修了
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response.
9件のビデオ （合計54分）, 1 reading, 1 quiz
9件のビデオ
Using Game Theory to Understand Rivalry8 分
Using Game Theory to Understand Cooperation7 分
Identifying Potential Rivals8 分
Pre-entry Strategies5 分
Post-entry Strategies7 分
Module Lessons1 分
Strategist's Toolkit: Payoff Matrices2 分
JetBlue vs. American Airlines Case Debrief6 分
1件の学習用教材
The Battle for Logan Airport: JetBlue versus American Airlines20 分
1の練習問題
Growth through Entry40 分
週
32時間で修了
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy.
13件のビデオ （合計74分）, 1 reading, 1 quiz
13件のビデオ
Pros and Cons of Acquisitions5 分
Pitfalls of Growth Through Acquisition7 分
Why Firms Overpay for Acquisitions5 分
Alternatives to Acquisition7 分
Identifying Successful Acquisition Opportunities3 分
Acquisition Analysis5 分
Strategic Benefit: Value of the Target2 分
Avoiding Overpaying4 分
Acquisition Analysis: Opportunity Costs6 分
Module Lessons4 分
Strategist's Toolkit: Acquisition Analysis5 分
Tata Motors Case Debrief9 分
1件の学習用教材
Tata Motors Limited: Ratan's Next Step15 分
1の練習問題
Growth through Acquisition40 分
週
45時間で修了
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
12件のビデオ （合計58分）, 2 readings, 2 quizzes
12件のビデオ
Innovation Strategies3 分
Developing an Innovative Capability6 分
Keys to Innovation3 分
Organizing for Innovation6 分
Appropriating Value from Innovations2 分
Intellectual Property Protection7 分
Complementary Assets4 分
Determining an Innovation Strategy5 分
Module Lessons1 分
Strategist's Toolkit: Real Options Analysis2 分
Intel Case Debrief7 分
2件の学習用教材
Intel Corporate Venturing15 分
Assignment Overview15 分
1の練習問題
Growth through Innovation40 分
4.7
53件のレビュー67%
コース終了後に新しいキャリアをスタートした
67%
コースが具体的なキャリアアップにつながった
人気のレビュー
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.
講師
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
バージニア大学（University of Virginia）について
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
ビジネス戦略の専門講座について
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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