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Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,094 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and, at the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

RA

Feb 15, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

LK

Jun 24, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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1176 - 1200 of 1,354 Reviews for Digital Product Management: Modern Fundamentals

By Shawna R

Sep 2, 2019

This course gave me a solid understanding of Digital Product Management. The material was extremely interesting and the instructor was very engaging.

By LIJIA W

May 20, 2022

the speaker talks kind slow therefore i watch it at 1.25 speed, but i def learnd so much from this course, really love it and super easy to follow.

By Usama H

Aug 24, 2020

it was nice to have such a remarkable tutor /teachers ,i had alot to learn through this course hope you people arrange more such courses in future

By Kannan V

Jun 9, 2020

Some more examples outside software products would have made it more interesting. Explaining only with software products has its own limitations.

By Ariadna b

Nov 12, 2023

Had a great Learning Journey and I simply Loved it. I wish a wider list of examples, more related to the practice, were included along the curse.

By Dinesh K K

Oct 25, 2019

The course was so insightful and I learned so many new frameworks that can be applied to improve the product's performance as well as the team's.

By prashanth

Apr 26, 2020

It was very useful course and helped me to learn some skills about the process of marketing our product through various methods and strategies.

By Oren G

Mar 6, 2019

Nice insight into new methodologies that my corporation is interested in using. Also helpful to see some practices from examples and structure.

By Suryakanth M

Aug 8, 2021

Course Content is very good, but it will be more great, if speed of explanation little slower and content can be little more in simple English

By Behzad S

May 29, 2020

One of the best courses on Digital Product management with great content for readers and easy to understand and implement. Thank You Coursera

By Deyvid R

Jul 7, 2021

El curso es un poco plano y si contiene buena información, pero la manera de cómo explica el profesor no se siente que llegue completamente.

By KANISHK A S

Sep 20, 2020

Great course for introduction to modern Product Management. Helped a lot to gain insights into the mindset required to be a Product Manager.

By John K

Sep 26, 2019

This is a really good course. Clear and concise. Good examples and collateral. I am using the information on my job as a scrum master now.

By Liron N W

Feb 26, 2019

The course was very interesting and instructing. It would have perfect if the presentation would have been more structured and consistent.

By Huang y

Aug 20, 2019

本課著重於發展新產品時的概念及想法,有提到部分方法,但針對執行不會提供太多的敘述,需要另外去講師的個人網站自習。若是考慮創業或公司有餘力研發新產品的狀況下,此課程能給予一個不錯的概念。反之,針對舊產品優化類型的產品經理可能較不適合。課程並不難,還是建議產品經理都能了解一下!

By Ray M

Mar 31, 2018

Interviewees were a bit of a bore (except for the female who drew out her thoughts), but I like how Alex structured them consistently.

By Asitha G

Nov 20, 2018

A very good course I would recommend to PMs to get understanding of critical business models and practical approaches for daily life.

By Jasmina

Jul 27, 2022

Great overview of product manager role, methods and frameowrks. Real PM interviews are a great way to hear about real applications.

By Judith E

May 18, 2023

I would have given a 5 Star because this course is good but there were no reading materials given, that is why I am giving 4 stars.

By Carlos M G

Sep 2, 2020

Es un buen curso para aquellos con alguna experiencia previa en disciplinas relacionadas al diseño y de desarrollo de software.

By SIRISHA K

Jul 2, 2020

Great course from a knowledgeable instructor. Especially loved sessions with real product managers from out there in the world.

By Sam A

Sep 26, 2019

I love this course because it was really immersive, i also enjoyed the instructor, he had a good grasp of what he thought us.

By Murat K Ç

May 6, 2022

That was great opportunity to learn about steps of digital product management. Especially thanks to instructor.

Best regards

By Muhammad E

Nov 2, 2019

Well structured course but I think it will be better if there are more assignment related to implementation of the theory

By Andres S S

Feb 11, 2021

very nice and interesting course to learn the fundamentals of the product management. Alex is very precise and incisive.