Jun 25, 2018
I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.
May 22, 2020
It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.
by Abdul M K•
Aug 14, 2017
I want to truly thank Mr. Alex Cowan for carving out such a nice course for all the product managers and aspiring ones as well. The course content is very good and if any one has been in the industry and worked as a product manager then he / she can relate to it very well. The way Alex has explained the concepts and how we need to implement them is of immense importance for any product manager in their daily product management related work activities. I will recommend this course to all the aspiring product managers as well as those who are already practicing product management.
by Kumaraswamy D•
May 02, 2020
Being a founder of 2 startups and author of 2 technical books Alex brings experience to this course along with greatly formulated content which covers principles, practices, processes, frameworks which are being used in the industry. Short interviews with industry experts give insights to real time practices
With this Course i am able to get the fundamental knowledge of core principles in all the aspects of product management. Since the content is dense, as Alex suggests need to put them to practice one at a time to get acquainted with.
by Kanushka S J•
May 19, 2019
This is an excellent course indeed in every aspects. I have learned the much needed Product Management fundamental and also current trends and best practices. Alex has a great teaching and practical experience in delivering what we want to learn and the course is well organized. I really like the talk sessions with industry partners. The resources section have lots of valuable things that we can learn. Thank you Alex, UOV - Darden School of Business and Coursera platform for giving me this valuable opportunity to learn.
by Vanessa R•
Jan 23, 2020
This is an amazing course. It is exactly what I was looking for. I have told friends about the course who have also started it and felt as excited as I am. I had studied and executed various aspects of product management but did not know where my gaps were and, in some cases, the language commonly used. I feel much more confident about the approaches I have been taking and am clear on how to move forward in areas that I can learn more. I only wish I had found this course sooner. Thank you!
by Tony B•
Jan 05, 2019
This is a brilliant high level introduction to Product Management with further reading and work available to deep dive into some of the concepts and tools introduced through the lectures.
Alex is a super engaging, clear and personable lecturer with a great list of guest speakers who relate the course content to real life scenarios and experience.
I truly believe that this course helped me get my first junior product role during a career transition from project management into product management.
by Ashay T•
Jan 25, 2018
The course is structured very well - it walks you through different aspects in the life of a product manager, different people they interact with, common mistakes worth avoiding and provides guidance around the recommended ways to interact with different stakeholders to get things done in a mutually beneficial way. Examples provided put theory into a practical context and help you ingrain them better. A recommended course for anyone looking to work with / as a PM in a more cohesive manner!
by Dan D•
Nov 10, 2017
Great course, great content! Highly recommended for any new PM or any experienced PM wanting to flesh out their skill set. One key detail for me was what inputs you should give to each of the business teams and what outputs you should expect from them. This is important given how ambiguous the Product role can be and that you usually end up spending time filling gaps yourself to ensure success, rather than being clear what the business teams should be doing for you
by Gustavo A d C•
Aug 22, 2019
The instructor of the course presents the content with a lot of knowledge and deep understanding on a easy to absorb manner.
The content is really dense and i had to keep coming back to lectures to get a better understanding so maybe it could go a little deeper on a few of those if the course was longer.
Overall I am really satisfied with the content and teaching methods and I believe the course has contributed a lot to me.
by Annapurna G•
Jan 03, 2020
Completed this excellent Coursera certification course on Digital Product Management. The course helped me to learn the role of Product Manager in the new Agile/Data Science driven world and all the methodologies and tools that we can use to create/enhance, new/existing products. The course was example and scenario driven, with interviews from successful Product Managers from various industries. Definitely recommend it.
by vishweshwaran r•
Apr 17, 2019
Thanks for the great program, structuring and pace Alex. Lot of the digital product management concepts have been new to me, and helped me understand in greater depth of why i do, what i do, intuitively.
This program will help me stay relevant in the current digital product management market and stay ahead of the curve by applying the concepts of digital product management.
Overall, i enjoyed this program very much.
by Deniz N Y•
Feb 01, 2018
It was a very productive course. Some guest speakers were very effective and gave great examples from the office. It was a great intoduction to a lot of methodologies that I did not know existed. In addition, the resources were super helpful.
The time schedule was hard to keep up with, as I'm working in the mean while. But thanks to Coursera I was able to postpone the session and continue where I left off.
Aug 11, 2019
This is an excellent course for professionals who wants to break into product manager role. It benefits experienced PMs as well, in brushing up their PM fundamentals and providing the overall context. Alex provides a whole lot of frameworks, techniques and methods with ease and makes it very relevant with occasional interviews with subject matter experts in those specific areas. Overall, a 5-star course!
by Evgeniia P•
Dec 13, 2019
Even you won't be a ready-to-go-in-the-real-work Product Manager after the course (practice is always a key!) but this is a great course that will give you an overview of the most modern frameworks, methods etc. that you can start practising. Alex is a great lector - I've enjoyed the course very much and I recommend it to everyone who wants to have an overview of state-of-the-art product management.
by A C•
Dec 19, 2019
Excellent course full of very practical advice. The instructor is incredibly engaging. I took away much more from this course than I thought I would. While assessments are limited to quizzes, they questions seem to be well-thought out. The interviews were a great addition as well. I predict that this will be a course that I will be referring back to as I transition to a digital product owner role.
by Stefan W•
Dec 07, 2017
I looked for a new approach in product management and Alex fulfilled my expectations with his course. He is passionate about product management and likes to share his experiences. For someone whose English is not his mother tongue, Alex communicates it in a very comprehensible and pictorial way. His network of experts is suitably diverse. However, I had some problems understanding them.
by Povilas S•
Nov 15, 2019
Concise, encompassing all necessary ideas for beginner PM. You can iterate, dig deeper and learn more yourself then, because you have the track, the fundamental ideas to lean on.
As course is based on Agile ideas, the course itself looks like agile project - kind of zero waste. Each idea, each topic or subject is valuable, each sentence brings some message with it. Thanks!
by Sagar G•
Sep 22, 2019
It is an amazing course for beginners and intermediate professionals. The way Prof. Alex explains the concepts is clear and fluid. It is leaning a bit towards the entrepreneurial side. As an aspiring product manager, I learnt structured thinking an implementation skills from this course. I would totally recommend this course to the aspiring and existing product managers.
by Amit K•
Sep 07, 2018
First of all, I would like to thanks Coursera for providing such a wonderful cost that really has made me learn lot of things about Product Development and how to manage growth of it. I had studied from different sources but this one is not only unique from other but it also share logical content that helps you building products. Kudos to Alex Cowan, and team of Coursera.
by Ravi V•
Mar 09, 2020
All the information provide in the course is beneficial to any aspiring or current product manager. One unique part of this course is the interviews with special guest (Darden Alums) that relate the subject matter to their current roles. I’m so excited and thankful for Alex sharing his insight on this topic and look forward to taking more classes instructed by him.
by Sampath k•
May 30, 2019
This course gave me a very clear mental model of what a PM should do. It was very interesting throughout. Every week i learned something new, i unlearned something i though i knew.
The icing on the cake is this course will not only make you a PM but also an entrepreneur. It is balanced towards both enterprise and statup world
Thanks Alex for such a wonderful course.
by Jennifer E•
Jun 15, 2017
This is one of the best courses I have taken at Coursera and I have taken over 25-30. It covers practical product management, and supplied the student with actual tools and references to achieve the process. The professor has pulled material from cutting edge books and practitioners to craft a product management workflow/lifecycle that is actionable. Thank you sir!
by Samuel P•
Mar 27, 2020
Really enjoyed it. I'm currently more in an interdisciplinary marketing role, but want to step into digital product management. Thanks to Alex some of my existing knowledge was assured while I was able to add new method and techniques to my tool set. Looking forward to build great product and find that El Dorado between desirability, feasibility and viability.
by Try L M•
May 12, 2019
Strong product management course even for experienced PMs since it discusses the application of modern methodologies derived from leading practices in experimentation, customer creation and innovation management. It also has comprehensive sections about exploring a new product idea and performing incremental innovation depending on the problem-solving phase.
by DIONYSIOS Z•
Sep 20, 2017
Excellent course - recommend it 100% to anyone that wants to be a product manager or works currently in a similar role. The teacher knows what is talking about, presenting a lot of frameworks that can be used in real life. Relevant & updated information, summarizing in a well documented format all the principles that you should know in the modern workplace.