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Business Analytics Capstone に戻る

Business Analytics Capstone, ペンシルベニア大学(University of Pennsylvania)



The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of this Capstone, you'll be able to ask the right questions of the data, and know how to use data effectively to address business challenges of your own. You’ll understand how cutting-edge businesses use data to optimize marketing, maximize revenue, make operations efficient, and make hiring and management decisions so that you can apply these strategies to your own company or business. Designed with Yahoo to give you invaluable experience in evaluating and creating data-driven decisions, the Business Analytics Capstone Project provides the chance for you to devise a plan of action for optimizing data itself to provide key insights and analysis, and to describe the interaction between key financial and non-financial indicators. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own....


by CJ

Jan 26, 2017

I took this together with 4 other modules in the Business Analytics Specialisation. I like the case study in which I am able to apply what I learn to real world issues.

by JA

Sep 25, 2016

Great course! Very well structured and easy to follow. Videos always went into the subject matter in depth and explained the core concepts.



by Daniel Castillo

May 13, 2019

An awesome experience for sharing all learned knowledge with classmates!

by Federico Caballero

Apr 25, 2019

Great ending to the specialization. Great way of applying content. Really interesting example!

by Silvio Alejandro Garcete Benitez

Apr 19, 2019


by 刘峰

Mar 20, 2019

I am very grateful for the learning and practice that I can give to this graduation project, which has made me gain a lot in strategic decision-making and business analysis.


Feb 13, 2019


by Mohamed Mobarak

Feb 06, 2019

Excellent course, grading through p2p is. very good idea

by Andre Tavares Soares

Nov 22, 2018

I think may be a little bit more description about what are the requirements are needed to enroll in courses as customer analytics which the learners should have a good statistics skills.

by Kostas Kokkonas

Nov 22, 2018

I really enjoyed the capstone project.

by Shivani Agarwal

Sep 27, 2018

Good project to cover all the lessons learned so far..

by Andrey Savin

Sep 11, 2018

Excellent course!!! Strongly recommended!