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推奨:5 weeks of study, 3-5 hours/week...

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字幕:英語

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Financial AccountingAccountingFinanceMarketing

次における6の6コース

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約10時間で修了

推奨:5 weeks of study, 3-5 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

Start Here

Welcome to the Business Foundations Capstone Project! We've used this course shell to bring you the resources and tools you need to envision, plan, develop, and submit your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone. Then, please take the Project Scope Quiz. You must score 100% on all 5 questions to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%.

...
3 readings, 1 quiz
3件の学習用教材
Welcome to the Business Foundations Capstone Project!10 分
Course Format, Grading and Expectations10 分
Capstone Project Timeline: Check Your Progress Here!10 分
1の練習問題
Project Scope Quiz10 分
2
2時間で修了

Choosing your Project and Videos for Review

In this module, you'll write your Description of the product or service you will develop further in a full opportunity analysis for your final project. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of five of your peers.

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2件のビデオ (合計16分), 1 reading, 1 quiz
2件のビデオ
Cost, Quality, Variety, Responsiveness (7:56)7 分
1件の学習用教材
Exemplar Projects10 分
3
5時間で修了

Marketing Plan for Review

In this Module, you'll write your Marketing Plan for your product or service that will be part of your final project. Because determining who the audience is for a product or service, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit is as part of your final project. Once you submit your idea, please review the Marketing Plans of five of your peers.

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14件のビデオ (合計165分), 1 quiz
14件のビデオ
How Can Customer Centricity Be Profitable (19:03)19 分
Customer Retention (18:24)18 分
Customer Development (3:07)3 分
Brands and Digital Marketing (14:01)14 分
Customers and Digital Marketing (9:49)9 分
Reputation and Reviews (14:38)14 分
Product Life Cycle (3:29)3 分
More Examples of Influence (8:42)8 分
More Examples of Influence - Part 2 (12:34)12 分
Pricing Strategies 3 - Psychological Factors (9:47)9 分
Distribution Strategies 1 - Introduction (13:38)13 分
Distribution Strategies 2 - Channel Design (13:39)13 分
Horizontal Conflict (12:46)12 分
4
4時間で修了

Preparing the Rough Draft, and Accounting and Finance Videos for Review

Use this week to bring your project together. Finish drafts of each of your project segments, and have someone you trust read it and offer feedback. Use the forums to see if your peers will help you out. You can also post your draft in the forums for feedback if you like. There is no formal graded assignment this week.

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7件のビデオ (合計124分), 1 quiz
7件のビデオ
Estimating Uncollectible Accounts (15:31)15 分
Accounts Receivable Disclosure Example (16:35)16 分
Inventory (19:59)19 分
LIFO vs. FIFO (23:11)23 分
Inventory Disclosure Example (11:14)11 分
3M Company: Accounts Receivable and Inventory (17:50)17 分
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人気のレビュー

by RRJul 10th 2017

It was my first specialization and I had a wonderful time completing it.I am looking forward for Business Analytics and Entrepreneurship capstone from Wharton Online.\n\nThank you...!!!!

by MTFeb 2nd 2017

Great course. I did a project relating to my career (construction), so the process of researching and putting together a presentation directly improved my understanding of the industry.

講師

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Christian Terwiesch

Andrew M. Heller Professor at the Wharton School, Senior Fellow Leonard Davis Institute for Health Economics Co-Director, Mack Institute of Innovation Management
The Wharton School

ペンシルベニア大学(University of Pennsylvania)について

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

Business Foundationsの専門講座について

In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge....
Business Foundations

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