このコースについて
4.7
2,565件の評価
857件のレビュー

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自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約6時間で修了

推奨:7 hours/week...

英語

字幕:英語

習得するスキル

Social NetworkViral MarketingMarketingMarketing Strategy

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約6時間で修了

推奨:7 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

What Makes Ideas Sticky?

In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You'll explore the science behind why some things become popular while others fail. You'll also discover the key principles, or six SUCCESs” factors that make messages stick. Finally, you'll learn how to make any idea more memorable, whether it’s a pitch to your boss or a lesson you want students to remember....
8件のビデオ (合計39分), 1 quiz
8件のビデオ
Contagious: How Things Catch On6 分
Making Messages Stick3 分
Simple4 分
Unexpected6 分
Concrete5 分
Credible5 分
Emotional Stories6 分
1の練習問題
Attributes of Stickiness Quiz20 分
2
1時間で修了

How Social Influence Shapes Behavior

In this module, you'll examine how social influence shapes everything people do: from the products we buy and candidates we vote for to the food we like and careers we pursue. You’ll learn how people use others to help them make choices and how companies leverage this power to shape the products and services we use. You'll discover when people are more likely to conform or do the same thing as others, and when they are more likely to diverge or do something different. At the end of this module, you'll understand how to avoid being influenced by others and how to use influence to make yourself more successful....
5件のビデオ (合計31分), 1 quiz
5件のビデオ
Normative Influence5 分
Using Social Influence to Increase Success8 分
When Social Influence is Anti-Social5 分
Conformity or Divergence?3 分
1の練習問題
Theories and Practice of Social Persuasion Quiz20 分
3
1時間で修了

The Power of Word of Mouth

This module will teach you about the power of word of mouth. You’ll learn why word of mouth, or person to person communication, is 10 times as effective as traditional advertising. Further, you’ll discover why some products or ideas get talked about more than others. Why some online content goes viral or some things get more buzz. You’ll learn the six key STEPPS that drive people to share, and how by understanding those drivers, you can make anything more contagious....
8件のビデオ (合計53分), 1 quiz
8件のビデオ
Why Word of Mouth Matters6 分
Social Currency8 分
Triggers6 分
Emotion8 分
Public4 分
Practical Value4 分
Stories9 分
1の練習問題
Strategies for Effective Referrals Quiz20 分
4
1時間で修了

Social Networks

In this module, you'll learn what social networks are, and how they shape the spread of information and influence. How the patterns of social ties between people determine what we do, and what catches on. How people we’ve never even met can influence our tastes and preferences. You’ll learn about how strong and weak ties help get people jobs, and whether to concentrate or spread out marketing resources when launching a new product. By the end of this module, you'll not only be able to analyze the success of popular products, ideas, and services, but also apply these insights to make your own stuff more likely to catch on....
6件のビデオ (合計23分), 1 quiz
6件のビデオ
What are Social Networks?6 分
How Networks Shape the Spread of Information5 分
Sprinkler vs. Waterfall Strategies3 分
Social Ties and Active Sharing5 分
Course Conclusion52
1の練習問題
Understanding Social Networking Behavior Quiz20 分
4.7
857件のレビューChevron Right

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人気のレビュー

by MLAug 22nd 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

by RCDec 21st 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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Jonah Berger

Associate Professor of Marketing
The Wharton School

ペンシルベニア大学(University of Pennsylvania)について

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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