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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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476 - 500 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Ada R F

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Apr 10, 2019

Hello,

I enjoyed this course very much!

It was wonderful and I look forward to signing up for more courses with Professor Berger.

By Julia K

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Dec 15, 2023

The most useful, short, informative, interesting, joyful course on marketing. This teacher is a bomb! Thank you for the corse!

By LeAnna C

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Aug 9, 2021

refreshing, insightful, quick and efficent way to catch up on marketing ideals in coalition with principles of human behavior

By Tiến V

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May 13, 2021

This marketing course is practical and appealing. It helps me obtain useful knowledge about how to create contagious messages.

By Agung N

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Jul 9, 2020

Amazing teaching for the Professor, easy to understand and more practical implementation so i know what to do with this course

By Brian A

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Jun 3, 2020

Read the book & now completed the course. Really appreciate Jonah‘s ways & words of teaching. Great course & very useful info!

By Khawlah A A

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Nov 18, 2017

This is my 1st course in coursera! Thank you, I loved this course very much. It's very enjoyable, interesting and informative.

By Sathish K S

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Jun 2, 2016

When Marketing can go 360*, how about grabbing the best from low / free of cost. when we actually mind only on the End result.

By Agosh B

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Nov 7, 2020

Amazing course! Thank you! I would strongly recommend adding a module to explain practical applications of the topics taught.

By Clark O

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Oct 11, 2020

The Panda Cheese videos are worth it alone 😂 It is like a glorified TED talk, but was intriguing and valuable. I enjoyed it.

By Carlos A

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Jun 18, 2019

EL curso es bastante interesante, contiene información actualizada y la manera de explicar del profesor es bastante dinámica.

By Christy A

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Apr 29, 2018

Interesting look at why some ideas take off and others don't. Definitely will apply the information gleamed from this class.

By Sagar B

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May 2, 2017

Wonderful Course and Professor ! Each one must do it, independent of what interest you posses for Marketing. Happy Learning !

By Ricardo A A

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Apr 26, 2017

Excelente curso, ayuda mucho como una introducción o un crash course en marketing en redes sociales. Ampliamente recomendado.

By Veana M Q

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Mar 9, 2017

Course was very insightful on helping me come up with better marketing campaigns and understand why some things become viral.

By Pooja V

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Feb 3, 2017

Excellent for a practising professional. The pace is easy and the flexibility to do it at your own pace is a great advantage.

By Sarah G

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Apr 13, 2016

This is one of the best courses I have ever taken. I would recommend it for anyone, especially those interested in marketing.

By Maria P

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Jan 15, 2018

Very informative course. With tons of useful information, good tests after lectures that help summarise acquired knowledge.

By Leo Z

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Aug 16, 2017

Well structured and articulates, lot of useful practical information. Very inspiring teacher who knows how to tell stories.

By Christina S

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Apr 16, 2017

I enjoyed this class very much thanks to the many examples and nice structure of short videos. Informativ and interresting!

By Tameka W

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Feb 18, 2024

The course was very informative, and really has given me some insight on marketing as it relates to social media content.

By Arayan K S

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Jan 17, 2023

Super helpful course, a longer version with integrated media planning and digital marketing would be a good one to go for

By RAMYA J

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Dec 9, 2020

The lecture was outstanding and the content was perfect. I am glad that I learned the science behind the viral marketing.

By Adriana N D

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Aug 29, 2020

Professor is engaging in his delivery of information, examples used are helpful to paint a picture of the lecture topics.

By Mona D

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Jun 7, 2020

This was a very exciting and informational course. It was very well explained, comprehensive, eye opening and intriguing.