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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

VN

Apr 4, 2020

The course is very helpful and informative. I enjoy all the examples and materials of it. Totally recommend this course to people who want to further improve their influence as an effective marketer!

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501 - 525 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Jerry M

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Sep 24, 2017

Great course, very easy to follow and the instructor explained very complex information in a very "user-friendly" manner.

By Laure A

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Nov 4, 2020

great course. nice to have some science behind viral marketing. great examples to remember the content. amazing teacher.

By Ronon A

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Sep 10, 2020

I loved the course. All the explainations and examples areto the point and easy to understand. The instructor was great.

By Marcus B

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Jun 17, 2020

I love this course!

Professor Berger is an excellent lecturer on this subject and his book, Contagious is well written!

By Erik A

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Jun 17, 2020

Undeniably a practical course with tools to think more strategically about mraketing and making it as viral as possible

By Tanya

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Dec 11, 2019

It is simple to understand and very brilliantly explained. The professor uses a lot of examples to make things clearer.

By Jacqueline S

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Jul 31, 2017

Loved this course. The lessons were an easily digestible length. I learned a lot and am looking forward to applying it.

By Monika P

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Jul 4, 2017

Very valuable course, outstanding lecturer, catchy and interesting content. Great overall performance and great course.

By Larissa M

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May 29, 2017

Great content. The professor was very good as well. The examples for the items were excellent to fully understand them.

By Ralph B

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Feb 23, 2020

Well crafted course, and very practical advice! Much appreciated. Looking forward to advanced course ... hint hint !!!

By Leah Q

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Mar 20, 2019

Pragmatic, easy to follow lectures. These frameworks will help us be smarter in our marketing efforts and investments.

By Michelle C

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Mar 17, 2018

Excellente course. Very interesting and dinamic (good examples). The professor is great, he makes learning very easy.

By WENNY C B N

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Jul 5, 2021

It's a neat courses, providing introduction and useful tips. It uses examples that are easy to relate and understand.

By Anthony C

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Jan 22, 2018

This course is very informative. It wasn't at all overwhelming but I feel equipped to create content that will stick!

By Xavier T

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Jul 6, 2017

Excellent material and gave me a great base to work ideas of mine for my own product I'm launching. Much appreciated!

By Surya M

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May 11, 2016

Professional lectures

Appropriate integration of examples and research was very functional.

All in all awesome course.

By Emmanuel U

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Jun 22, 2022

If you ever plan on creating content that gains massive attention, you should go through this course at least once.

By Phuong L H V

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Sep 27, 2019

Excellent. I learn a lot from this course. I want to learn more courses from University of Pennsyvania and Coursera.

By Fuad L

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Dec 4, 2017

It's incredible how easily Jonah Berger broke down these concepts that will normally appear complex and complicated.

By Bonnie B

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Sep 19, 2017

Amazing educated content from a true specialist in this field. Totally inspired me to continue further in marketing.

By Jessica M

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Dec 13, 2016

Great! Learnt more about how networking really works and how to go about making a sales strategy more catchy! Thanks

By Poonam S

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Jul 5, 2021

The Course was very well conducted and meticulously covered the important aspects of the topic i had signed up for.

By Andrew D

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May 25, 2020

Great course! Very efficient and engaging. One of the more genuinely interesting courses I've taken in a long time.

By Christina M

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Mar 31, 2020

Engaging, informative, and fun way to learn. Great content, I plan to listen again, information was very valuable.

By Maryna S

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Mar 19, 2020

There are some great thoughts and a lot of information that will help you to understand what and how people thinks.