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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,122 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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576 - 600 of 1,643 Reviews for Viral Marketing and How to Craft Contagious Content

By Spurthi B

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Jan 1, 2017

very crisp simply easy to relate and understand, shockingly free to access if certificate is not required!

By Domingo M

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Jan 22, 2023

Great examples, that keep you engaged. Learned a lot of useful information that I will use in the future.

By delnaz a

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Oct 12, 2022

I have taken many marketing and branding courses and this was one of the best Practical, simple and clear

By Godslove J

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May 30, 2020

The lecturer was very good, he explanation is second to none, I rate him 5 stars for this course content.

By Hossein R

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Jun 23, 2017

Not just a very good course, but also a great instructor with amazing voice and teaching style, examples.

By Mahida R

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May 2, 2017

Very interesting subject. Great teacher, well explained, good examples and a clear exposure of the thema.

By Krishma C

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Nov 27, 2020

Really enjoyed the course.

I loved how the professor taught using basic language and real-life examples.

By Arizonardo F S D S

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Aug 27, 2020

Eu sou Arizonardo sou Brasileiro .Muito bom o curso, vai me ajudar bastante na minha vida profissional.

By o Y

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May 14, 2020

Hi

This course is helping me to understand more about viral marketing strategy thanks professor about it

By Shivangi S

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Apr 18, 2020

It was just amazing. I have never learned something which is so full of ideas but put in an amazing way.

By Bach N L

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Sep 24, 2017

The course is very interesting and useful. I love the actual example that being shown during the course.

By Patricia T

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Sep 21, 2017

Great content, very simple and to the point. Condensed materials, tools and tips. Great teacher! Thanks!

By Socheata B

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Aug 7, 2017

I pop up ideas of campaign all the way while learning it. The course is simple and powerful. Recommenced

By Enica K

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Aug 6, 2017

I must say i Loved it and Prof Johan was easy on the ear, and did not make his lectures long and boring.

By Jane F

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Feb 28, 2022

Jonah is very good at breaking things down with several examples. Would totally recommened this course!

By Annie F

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Jun 6, 2020

an excellent program about how to do content in the social media, the tools to do it in a effective way

By Kshitij M T

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Mar 29, 2020

Very informative course! And professor Berger has made it really interesting with all the analogies...!

By Stephanie A J

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Mar 27, 2020

Super interesting! I was really engaged throughout the whole thing. I managed to complete it in 2 days.

By Luis A G G

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Sep 23, 2016

This is one of the greatest and most useful courses i've ever taken, simple, easy to follow and amazing

By Liliana M

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Jul 28, 2016

Completely loved this course! Very well explained and what I liked the most was its practical approach.

By Tushar K M

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Dec 20, 2015

Well explained and good examples...Basic stuff we tend to forget when we move up in the corporate world

By Amber B

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Mar 24, 2022

This course was very interesting. I have come across things I never knew. Thank you professer Jonah!!

By PRAJWAL H

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Sep 21, 2021

Worth it, sit in for 2 hours of video and they make it stick in your brain of what works in marketing

By Abhinav J

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Jul 7, 2017

Excellent concepts. Would love to do an advanced version of this course if something similar comes up.

By Si

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Dec 7, 2020

This course is very informative with a lot of tips and tricks to write and create attractive content.