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Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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601 - 625 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By duaa a

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Apr 21, 2020

This course is very useful and simple to understand with valuable information. I highly recommend it.

By Melanie B W

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Feb 4, 2019

Simple, pretty much basics, but taught in an amusing and fun to watch and listen sort of way. Thanks!

By Dan W

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Mar 1, 2018

Did exactly what its title said - efficiently, succinctly and captivatingly. I recommend this course.

By Kim V

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May 24, 2020

This course has been very insightful for me. I appreciate the pace, and I appreciate the cases used.

By Julio L

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Dec 17, 2017

Lots of great information and well-put together. Excellent for start-ups and other small businesses.

By Thomas A P

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Dec 7, 2015

Highly recommend. Exceptionally engaging. Practical information that can be implemented immediately.

By George K W

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May 5, 2020

I did learn that there is a science that makes things stick & be contagious, its not an accident!!

By Victor J J

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Dec 13, 2017

This course meant a lot for me, the knowledge that I acquired was to helpful for develop my career.

By Deleted A

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Oct 14, 2017

One of the best structured and informative courses I've taken. I recommend this course. Well done!

By Preeti S

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Aug 19, 2017

Loved the course. The explanation, content all of it was excellent. I highly recommend this course.

By Kshitiz S

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Aug 18, 2017

Easy to understand and makes a lot of sense if you can relate with your own environment. Thank You.

By Smruti M

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Jul 28, 2017

Excellent Stuff . Pure science and practical way to understand how to craft for contagious content.

By elle

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May 8, 2017

I love this course. Learned a lot of surprising information! Great speaker, engaging voice. Thanks!

By Ibrahim N

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Jun 20, 2016

An excellent course for getting the big picture of the content creation and community calculations.

By Sandra L

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Mar 2, 2022

The course is helpful to my daily job. I love that the course it easy to understand and practical.

By Uche B E

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Feb 22, 2021

I really learnt a lot. Really can't wait to apply all that i have learnt so far in my line of work

By Gabriela O

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Jul 10, 2020

It was valuable information that reinforces more about my experience as a social media strategist.

By Giacomo F

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Apr 5, 2020

Well done, interesting contents, good professor, many example, good platform to work with. Thanks!

By gvs c

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Aug 29, 2017

Very well Explained with Practical Approach and Real world Scenarios which can be easily applied .

By Docu L

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Jun 1, 2017

I taught my mom about the funny stories and commercials from this course, now, she likes economics

By Roman K

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Mar 27, 2021

It was very exciting to visit these online classes. Thank you Coursera and Professor Jonah Berger

By Diana G

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Jun 17, 2020

Great professor! Used interesting content and the best real life example to understand it better.

By Christos N

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May 11, 2020

Absolutely engaged, a fantastic course by a fantastic Professor-storyteller. Thank you massively.