このコースについて
4.6
95件の評価
32件のレビュー

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約6時間で修了

推奨:8 hours/week...

英語

字幕:英語

習得するスキル

Cost–Benefit AnalysisPlanningAdvertising CampaignCrowdfunding

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約6時間で修了

推奨:8 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
1時間で修了

Module 1

This module was designed to give you a deep understanding of what crowdfunding is and what it does. You’ll learn the definition of crowdfunding, compare the two most prevalent types—equity and reward-based—and understand how crowdfunding is different from other approaches to raising capital. You’ll explore critical components of crowdfunding, and discover the importance of community and social networks in a successful crowdfunding campaign. By the end of this module, you’ll gain a better understanding of how crowdfunding works, and use your power of social connections to ensure success for your campaign....
3件のビデオ (合計32分), 1 reading, 1 quiz
3件のビデオ
The Importance of the "Crowd" in Crowdfunding8 分
Interview with Slava Rubin14 分
1件の学習用教材
Module 1 Lecture Slides10 分
1の練習問題
Module 1 Quiz20 分
2
1時間で修了

Module 2

In this module, you’ll explore how to prepare for a successful campaign, including how much time you should expect to spend and how much money you should seek to raise. By looking at the different types of rewards and reward levels, you’ll be able to weigh the benefits and costs of reward types for your campaign, and find the right balance that will work for your budget. Then you’ll learn about both successful strategies and common pitfalls in preparing for your crowdfunding campaign, such as the use of helpers or consultants. By the end of this module, you’ll have built effective strategies for preparing and budgeting your crowdfunding campaign, and be able to tackle any issue that your campaign might face in achieving its goal....
4件のビデオ (合計39分), 1 reading, 1 quiz
4件のビデオ
Interview with Christian Strevy7 分
What Sort of Preparation Should You Do?8 分
Interview with Stephanie Pereira16 分
1件の学習用教材
Module 2 Lecture Slides10 分
1の練習問題
Module 2 Quiz20 分
3
1時間で修了

Module 3

This module was designed to help you develop and manage a live crowdfunding effort, from pitching your idea to ensuring long-term success. By discussing examples of both high-quality and low-quality pitches, you’ll learn what makes messages memorable and be able to craft an effective pitch for your campaign. You’ll assess the differing benefits of showing prototypes and teaser trailers, and explore some of the biggest challenges that entrepreneurs have faced when delivering their projects and how to avoid them. By the end of this module, you’ll be able to employ a toolbox of approaches to craft a convincing pitch, and be prepared with the best solution to any situation....
4件のビデオ (合計39分), 1 reading, 1 quiz
4件のビデオ
Interview with Justin Kazmark12 分
Dealing with Backers and Delivering Results9 分
Interview with Sarah Miester8 分
1件の学習用教材
Module 3 Lecture Slides10 分
1の練習問題
Module 3 Quiz20 分
4
1時間で修了

Module 4

In this module, you’ll examine some of the science behind crowdfunding, including how crowds think, and how fraud and failure is spotted. By looking at examples of studies done on collective thinking and decision-making, you’ll learn about Linus’ Law and how the crowd exerts rational criteria when determining which campaigns are fraudulent or worthy of support. You’ll gain a better understanding of your backers and better leverage their influence to bring success to your own campaign. You’ll explore who is successful in crowdfunding campaigns, and the experience of women to see the value of sharing common ground with your backers. By the end of this module, you’ll have a deeper understanding of the components for success in crowdfunding campaigns, and be able to leverage them to successfully fund your startup or other ventures....
5件のビデオ (合計55分), 1 reading, 1 quiz
5件のビデオ
Who Succeeds at Crowdfunding?9 分
Interview with Zach Dunham8 分
Crowdfunding for Startups8 分
Interview with Antina Lee19 分
1件の学習用教材
Module 4 Lecture Slides10 分
1の練習問題
Module 4 Quiz20 分
4.6
32件のレビューChevron Right

67%

コース終了後に新しいキャリアをスタートした

50%

コースが具体的なキャリアアップにつながった

14%

昇給や昇進につながった

人気のレビュー

by AHDec 9th 2017

Great course to get the nuts and bolts of crowd funding, info about leading crowdfunding platforms, how to avoid pitfalls during the campaigns.

by TROct 6th 2018

Highly recommended for anyone that wants to use crowdfunding to get capital for their idea or product. The delivery model is priceless!..

講師

Avatar

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School

ペンシルベニア大学(University of Pennsylvania)について

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

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