Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Sep 11, 2016
I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.
by Saptarshi D•
May 13, 2018
Dear professors. I thank you all from the bottom of my heart for taking the course. I have umpteen quantity of marketing analytics knowledge already. The quality of the professors at Wharton makes me crave for an admission there! Thank you so much again! Thank you Coursera!
by Himanshu A V•
Jul 24, 2018
Please improve prescriptive analytics section.
It seemed that it is no where related to predictive analysitcs section. Predictive analytics spoke how to predict future. Prescirtive analytics should have mentioned about how to use predictions for converting into actions.
by Sunny G•
Apr 23, 2017
Course was very well structured and taught. Content is top notch and is taught enthusiastically and interactively.
What I could've liked more: More mentor support, more details into actual models used in industry and how to construct them, and test answer explanations.
by kaitlyn a•
Feb 18, 2019
Learned so much about how we can use customer data to better understand our clientele, on an aggregate level, but also on a very granular level :) This course should be taken by every business professional looking to gain a better understanding on their customer.
by Rangga I P•
Mar 17, 2019
I do love this course, it gives me a broader knowledge about marketing especially in the field of Customer analytics. Knowing the right customer, how to manage them, etc are the biggest challenge for all company in the world. In this course you will learn a lot.
by Philipus Y•
Jun 06, 2018
I really love this course, all of the teachers are doing great at explain and giving real case study. I learn a lot from this course, especially it makes me aware about how the business doing with all data they have. I really recommend to take this full course.
Jan 23, 2018
The course opened my eyes to the field of Customer Analytics. There are so many applications of it in everything that we do in life. The professors are great and cover all types of Analytics required for the company to succeed in today's highly analytical world.
by Eleonora G•
Apr 03, 2017
Great course! I am the general manager of a small manufacture firm, it gave me insight to things I can do to improve in my work. I already did the RFM to my clients, so we can manage are resources to our clients base in the revenue that each of them give us.
by Prashanth R•
Jun 13, 2018
This course provides a high-level knowledge about Customer Analytics . I would suggest this course for a person who is really interested to learn the basics of Data Analytics and real time applications of Customer Analytics. Worth the time ! Informative !
by Adhistya F•
Nov 21, 2019
The course taught me lots of things that I didn't get in a traditional analytics type in my country right now. Sessions which lectured by Prof. Erick was really amazing on how firms can utilize their customer data to make their business decisions better.
Mar 18, 2018
This course is practical, which gives a general picture on customer analytic work. It allows me to follow the directions in which I am interested to go deeper, meanwhile to start use the theory also the tool I learned in this course into my real work.
by Niharika J B•
Sep 04, 2017
I have learnt a lot from this course. However, I need to mention that there doesn't seem to be active discussions. Do professors answer queries. I asked one question, but since that wasn't answered, I did not ask more. I feel I am alone in the class!
by Prateek A•
Dec 08, 2016
The course is well planned and well executed. The course materials have a lot of effort in them, the professors have laid out the course in very simple terms keeping in mind the complex nature of the course itself. Was a wonderful experience for me.
by Edmund V•
Feb 27, 2019
Great introductory course to get one thinking about customers and data. I'm really happy I started with this course as a foundation to course before digging deeper into statistics and programming (R & Python) bringing the bigger picture into focus.
by Antonia J L•
Jan 01, 2017
I am totally new to Customer Analytics, this course is very helpful for me to build up the path for being an analyst in Customer Analytics. The course sessions are quite interesting and the materials are start-of-the-art. Very good course to follow!
by Hemant K V•
Nov 09, 2019
I consider myself fortunate to have completed the prestigious course of CUSTOMER ANALYTICS. It really enhanced to my knowledge to a great extent in terms of correct analysations of customers' behaviours, demands and other vital aspects of business.
by Tanuja B•
Nov 05, 2017
This course really gets you to challenge your skills at analysing data and the power that it holds.
I would recommend this course to practically everybody- you need to know your customer better!
Thank you for an amazing learning experience Wharton.
by Sanil S•
May 12, 2018
A basic course that provided me insights into Customer and Data analytics with real life case studies. I would recommend anyone into this field to take this course as it provides you an holistic view about customers and ways to analyse data sets.
Mar 23, 2016
Great insight, unfolded a high level yet detailed exposure into customer analytics, with all the resesarch going in the space and the near term and long term futuristic possiblities. Unfolded beyond regression analysis, with probabilistic models.
by Tang H•
Sep 04, 2019
The content is not as dense as I expected. Overall, all the professors are giving an incredibly clear framework of customer analytics. I learned a lot. Most appreciative for all the efforts and hard work of Prof. Iyengar, Bradlow, Fader, Berman.
by Le T H•
Oct 21, 2019
The course is really useful with fantastic way of lectures delivery. Many thanks to the Professors attending for sharing their professional but easy-to-understand knowledge about business analysis and how to apply it for marketing in practice!
by Nicole C•
Feb 04, 2019
A great introductory course. I had most of the material before so it was a good synthesis. If one has not had much of the material, it may be a bit confusing especially as the quizzes (especially #3) seem to presume more than lectures cover.
by Orlando J C E•
Dec 14, 2016
amazing course, insightful, practical application, and provides an excellent base for any company (small to big) on how to manage data efficiently and building the information that is really needed and can contribute to real results in revenue
Apr 17, 2017
Very good program, comprehensive journey through past present and future of customer analytics and marketing analytics. Talking about past best practices, evolution and future of analytics. A recommended course for any marketing enthusiast.