Jan 31, 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
Aug 05, 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
Aug 24, 2016
Great course as it provides a great set of examples of use-cases. My only recommendation would be actual examples of some of the data sets.
by Xavier Y•
Jul 03, 2017
Excellent overview of basic customer analytics, reading materials provide food for thought and insights that were previously left unnoticed
by Anukriti S•
Sep 05, 2020
The course is fast paced and covers all fundamental topics which will lay a strong base for future learning. Very well put and structured.
by Himanshu T•
Apr 15, 2020
Brilliant course but it would be great if they go into much more depth. It is a great course who are just starting in the analytics phase.
by Apassara S•
Mar 22, 2020
As a law student, I would recommend you to teach by using slides in every class so the non-business students can follow the course easier.
by Massimiliano M•
Jan 05, 2017
If there were more examples and real calculations like in the other courses of the specialization, probably this course will be the best.
by Mungi S•
Aug 30, 2016
This course gives a very high level understanding on the customer analytics concepts. Predictive analytics covered here is total waste !
by Palash P•
Apr 24, 2019
While the course was good but week 5 made it more special with more real-time examples and explanations creating interest in the field.
by Jorge V•
Feb 04, 2019
Good course. I found some videos hard to follow and I'd love to see more real life applications of the tools explained in the course.
by Asad H•
Apr 13, 2018
The course is precisely constructed and quite challenging. I liked the quizzes and how they made me understand the topics thoroughly.
by Prakash A•
Apr 06, 2016
Great overview of Customer Analytics and the key challenges, opportunities when it comes to applying analytics to purchasing behavior
by Debesh R•
May 24, 2020
Sessions of Week 1 and Week 5 are excellent. It is just an overview look much more details how to apply those skill in real world.
by Kasi V M•
Nov 24, 2019
Basics are good, few of the prediction formulas not shown. What the statastic formulas used and how to use in real life is missing.
by January B•
Sep 02, 2019
The information was great. My only issue was with the quizzes. If you got the answer wrong, it doesn't explain why it was wrong.
by Yanjiang C•
Nov 27, 2019
Very informative for sure, but I would appreciate it much more if a hands-on practice or elaboration on how to would be provided.
by Bernardo C•
Aug 22, 2019
the second test was not based on the lectures, it was a waste to go through them all the answers were in the additional readings.
by Raj D•
Oct 10, 2018
This course gave great insight hoe analytics can help to manage, and win over new customer and how effective it is for marketing!
Dec 08, 2015
Excellent Course material. Would have preferred to have some hands-on analytics exercices but for which, this was truly perfect.
by Rajeev R•
Aug 16, 2020
Good to start with, but it would add more value if we have some assignment for real experience, some case studies to work upon.
by fred l•
Aug 14, 2020
Good course, but it's just didn't go too detail on calculations, it's quite important to enhance hard skills as well. Thank you
Jun 06, 2020
Brilliant course! Really helped me gain an insight about customer analytics from both a theoretical as well as application POV.
by jayant s•
Dec 22, 2015
Nicely presented course, though there could have been more hands on exercises for the participants to internalize the material.
by Ankit S•
May 14, 2020
I wish the application slide could have certain assignment of a particular company to brainstorm upon. like a peer graded one.
by Brook A•
Dec 27, 2017
Very informative although it does not say how the data was acquired and does not teach the softwares used to process the data.
by padmavathy v•
Feb 04, 2018
The course was really useful and gave a create insight about how to go about with customer analytics.Thanks for the course :)