このコースについて
19,329 最近の表示

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約9時間で修了

推奨:4 weeks of study, 1-3 hours/week...

英語

字幕:英語

習得するスキル

Brand ManagementChoosing AdvisorsBrandEntrepreneurshipStrategic Management

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約9時間で修了

推奨:4 weeks of study, 1-3 hours/week...

英語

字幕:英語

シラバス - 本コースの学習内容

1
2時間で修了

Preparing to Launch: Essential Components

This module was created to give you the information you need to begin to take your validated opportunity, build an MVP, and begin to design a winning pitch. Smart entrepreneurs can avoid wasting time by designing an initial product that only serves the core needs of its customers, and may be able to avoid an unnecessary pivot by finding the right product-market fit early on. By the end of this module, you'll understand if your product is truly minimally viable, know why an MVP is a good strategy, be able to design a strategy to validate your hypothesis, identify the key components of a successful pitch, and decide whether or not to quit your day job.

...
8件のビデオ (合計74分), 1 reading, 1 quiz
8件のビデオ
1.1 The Lean Approach9 分
1.2 Minimum Viable Products (MVPs)8 分
1.3 Hypothesis and Preliminary Experiments4 分
1.4 The Pivot3 分
1.5 Making the Leap5 分
1.6 The Art of the Pitch13 分
(Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures27 分
1件の学習用教材
Module 1 PDFs of Lecture Slides10 分
1の練習問題
Module 1 Quiz: Products, Pitches and Pivots20 分
2
2時間で修了

Module 2: Building the Team

This module was designed to give you critical insights into the often-overlooked dynamics of founding team formation, early hires, and allocation of equity. You'll examine the research that shows why the composition of the founding team can be an important indicator of future revenue, why some motivations of the team are more profitable than others, how to get the right hires for your team, common mistakes in hiring key players, and why equity allocation is so vital to a start-up's survival. By the end of this module, you'll be better prepared to position your start-up for success by making data-driven decisions about your founding partners, your early hires, your first managers, and equity allocation.

...
7件のビデオ (合計94分), 1 reading, 1 quiz
7件のビデオ
2.1 The Role of Early Hires8 分
2.2 Goals and Motivations13 分
2.3 Founder's Agreements14 分
2.4 Hiring Key Management12 分
2.5 Finding Technical Resources7 分
2.6 Allocating Equity Among Team Members25 分
1件の学習用教材
Module 2 PDFs of Lecture Slides10 分
1の練習問題
Module 2 Quiz: Building the Founding Team20 分
3
1時間で修了

Module 3: Networks, Professional Services, and Intellectual Property

In this module, you'll learn about your external team: the advisors, mentors, and professionals you'll need to give your start-up the best possible chance for success. Many start-ups either ignore or over-invest in professional advisors, accountants, and lawyers. You'll explore what kinds of professionals you should hire, when to do so, and for how long. You'll also cover the differences between patents, intellectual property, and trade secrets so that you know what kind of protection you need. And you'll examine the various legal entities your enterprise may assume, so you can choose the appropriate entity for your venture. By the end of this module, you'll be able to define the legal form of your enterprise, the best way to protect your idea, how to determine what professional services will be most useful, and how to apply theories of social networks to make the most suitable choices for your set of advisors.

...
5件のビデオ (合計51分), 1 reading, 1 quiz
5件のビデオ
3.1 Mentors, Advisors, and Advisory Boards5 分
3.2 Professional Services: Lawyers and Accountants5 分
3.3 Intellectual Property Overview14 分
3.4 Summary - Legal Forms of the Enterprise9 分
1件の学習用教材
Module 3 PDFs of Lecture Slides10 分
1の練習問題
Module 3 Quiz: Creating Networks20 分
4
2時間で修了

Module 4: Branding, Strategy, and Summary

In this module, you'll examine a variety of proven strategies to set your venture up for success. You'll learn a proven process for choosing a name for your venture, and explore successful strategies for developing a brand personality. You'll also explore existing resources in the entrepreneurial ecosystem, and dive deeply into entrepreneurial strategies. By the end of this module, you'll be able to take your product or service to market with a name, a brand, a strategy that positions your venture for success.

...
7件のビデオ (合計107分), 2 readings, 1 quiz
7件のビデオ
4.1 About Us - Authenticity and Personality18 分
4.2 Bias and Meritocracy7 分
4.3 Incubators and Accelerators5 分
4.4 Entrepreneurial Strategy23 分
4.5 Course Wrap Up51
(Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer30 分
2件の学習用教材
(Optional) Audio Interview with Big Ass Fans10 分
Module 4 PDFs of Lecture Slides10 分
1の練習問題
Module 4 Quiz: Branding and the Entrepreneurial System20 分
4.8
148件のレビューChevron Right

80%

コース終了後に新しいキャリアをスタートした

70%

コースが具体的なキャリアアップにつながった

21%

昇給や昇進につながった

Entrepreneurship 2: Launching your Start-Up からの人気レビュー

by IRAug 20th 2017

Thanks for providing this exceptional material, which clarifies and inspires people to launch their dreams into realities. Never is easy, but having this lectures as a tools to achieve them is great.

by NGOct 4th 2018

Loved this course. The quiz was a little more challenging and I highly recommend reviewing the videos twice and adding to your notes. Overall, this course of the specialization was very informative.

講師

Avatar

Kartik Hosanagar

Professor
Wharton School
Avatar

Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
Avatar

David Hsu

Richard A. Sapp Professor of Management
The Wharton School
Avatar

Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
Avatar

David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
Avatar

Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

ペンシルベニア大学(University of Pennsylvania)について

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

アントレプレナーシップの専門講座について

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
アントレプレナーシップ

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。