Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
by Girish K•
After completion of this course, I've had pretty good discussions with full-time and part-time MBA professionals and I felt I was decently on par with their knowledge of Marketing. Professor Kahn, Bell and Fader do an excellent job simplifying complex ideas into simple explanations. I have found myself gain a new found love for marketing.
by Carmina F•
It was fun and essential. You'll learn a lot form this course, especially, to those who are new to marketing. It may be applied right away to your small business too. It has strategy, tips, ideas and even psychological aspects in dealing with your customers. Better keep this course and make notes for every important techniques given.
by Naeem F•
Absolutely to the point, concise and succinct. The faculties did a great job of putting across topics clearly and objectively. I would recommend this course especially to working executives to take up this course as the topics covered are quite relevant and this will only help brush up those topics which you already knew.
by Surya K•
I am a CS graduate student with a shallow knowledge on Marketing. I want to something different to think about during dinner time. So, I signed up for this course with no intension of completing and watched all videos in less than a week. The material is so exciting. Thank you Professors for sharing this course for us on Coursera.
by Shaday S•
This was my first Coursera experience, and it was a great choice. The course was jam-packed with information, and I'm still reviewing to further process what I've learned. As an aspiring freelance business owner, I feel like it was an excellent crash course that can help you devise the right marketing strategy for your audience.
by Yash V•
The course provides a basic glimpses of marketing and is very well structured. It starts with the very basics and talks about the continuous changes happening or has has happened and the Professor have been very crisp and to the point in giving details along with relevant examples.
I would surely recommend this course to anyone.
Enriching course about how the market works. This course helped in understanding about brand, what it is, how to create one, why it's important. The content taught by Prof. Barbara Kahn, Prof. Peter Feder and Prof. Jagmohan Raju are enriching and uptodate and they give the real pictuture of market through various case studies.
by Luis G A P•
It's a very interesting course, I learned a lot about marketing and now I have a much more broader concept in how to reach the client in terms of new technologies like social media. It's very interesting and I would recommend it to anyone that has no skills in marketing to take it. I would definetely go for the specialization.
by Colleen C•
It appears that it's been 6 years since the course has been uploaded, so I think it would be nice for some of the content to be updated, especially since some of the things they said about certain brands has changed. Overall though, a really informative introductory course. Barbara Kahn is a very clear and concise lecturer.
by Bassam A•
Great course with a lot of relevant information. The material was a fantastic addition to any basic marketing course as there was much insight beyond what you would get from the standard marketing textbook. I would improve the course by including more core concepts such as CLV with the appropriate definitions and formulas.
by Aryaman S•
I found this course to be very informative and well structured. I believe this course should be beneficial for prospective MBA students as they can get well versed with the basics of Marketing, before starting their formal studies in a B-school, and especially so for those who have no business background (as was with me).
by Ajit P•
A good course to learn STP(segmentation, targeting and positioning), customer centricity and branding. Concepts are explained in a concised manner. So many real life examples are presented in this course. I highly recommend this course to learn fundamental marketing concepts and advanced concepts like customer-centricity.
by Abul F•
I would like to Thank Coursera for bringing up this course and Prof Barbara E. Kahn Did an amazing job in explaining the concepts, This course helped me in various ways and gave me an idea of how to segment market and where to focus.
The concept of Warm Tea that Barbra explained was simply brilliant
Team Wharton Kudos !
by Aravindan C•
Extremely helpful in gaining insights to how a product must be developed and advertised and maintained in the long run. Videos were easy to understand though I had no previous experience in learning any of the topics discussed. Looking forward to learning more about all of the topics and to implement them in the future.
Very usefull course which gives the basics of what marketing is. Well designed material with rich cases from high-end professional lecturers! Thank you very much!
P. S. I highly recommend this course for web-marketers, because without understanding of basics of traditional marketing, you will lose in web–marketing. IMHO
by Waffa N•
Amazing subject, very well explained. Barbara Khan is an excellent Professor and her explanations helped understand the main concepts and the rest of the course.
I learnt a lot about customer centricity and pricing and I would definitely recommand this course for anyone who wants to understand the basics of Marketing.
by Hector N S•
The sequence is appropriate -- where you begin with marketing and continue with topics related to branding and others. The various weeks were taught by different professors, but they made reference to one another and there were connections between them. I enjoyed learning with this approach and recommend this course.
by Jessica X•
Very good elementary education course by these 3 wonderful professors to those who has no knowledge but interesting in marketing. I work as a Marcom Executive in my current company and this course has helped me with gaining deeper understanding in the market and further my journey in my future campaigns. Excellent!
by Ujjwal G•
It is an excellent course with lots of practical information. I loved the course and its contents. Everything was explained with examples and real-life situations. I would recommend this course to all those students who have an interest in marketing. This will give you knowledge of how deep the marketing field is.
by Denis B•
As a new small business owner, I found this course very helpful as it quickly supplied me with fundamental knowledge on marketing. The course made me think about the brand of my business; it made me come up with lots of creative ideas on brand positioning, cross-selling, and pricing. This course is worth the time
It's a good course. The professors not only have a variety of wisdom, but also are very patient. I have learned a lot about band, marketing, positioning from this course. By the way, it help boost the confidence for studying marketing. Thanks the financial aid, I can't get the latest marketing theory without it.
by Sriharsha R•
I must admit there is indeed a lot I could learn just from the comfort of my home, thanks to Coursera. The learning and exposure gained from these online classes by some of the leaders in academia, itself is inspiring. I am now confident of gaining immense understanding of marketing from completing this course.
This is way more fun than I expected. For someone who has no experience, this course is really helpful to spark your interest and build up a systmatic understanding about why branding and markerting are important. If you are trying to figure out how business decisions were made, I think this course will help.
by Christopher P•
This was a great recap of some materials and great introduction to new materials I wasn't familiar with. I really enjoyed the lectures from all three professors and thought the production value of their videos and teaching materials excellent. Really looking forward to putting some of the new knowledge to use.
by Kaylyn V•
The professors were fantastic. Barbara Kahn was so organized that it made me gasp in excitement to see her reappear in the last segment. So happy to have taken this, really couldn't have asked for better (although, I have little to compare it to as I did not focus on studying business in college). Well done.