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Retail Marketing Strategy に戻る

ペンシルベニア大学(University of Pennsylvania) による Retail Marketing Strategy の受講者のレビューおよびフィードバック

4.9
105件の評価
29件のレビュー

コースについて

Covid-19 has accelerated radical changes that will revolutionize retailing in every way. Shoppers' expectations are being ratcheted up, making winning (and keeping) those consumers all the more challenging. In this course, Professor Barbara Kahn will explain what it means to switch from a product-focused approach to a customer-focused approach and create marketing strategy to deliver real customer value. Learning from companies that have been most successful during this wave of change, this course will offer insights as to what we can learn from their ascendance. Building on these insights, Professor Kahn will present the "Kahn Retailing Success Matrix" which provides a framework that any company can use to create a competitive strategy to survive and thrive in today's – and tomorrow's – disruptive environment. By the end of this course, you will be able to identify the changing expectations with regard to creating superior customer experiences and valued-based branding....

人気のレビュー

MC

2021年7月29日

I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

YL

2022年1月24日

I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.

フィルター:

Retail Marketing Strategy: 26 - 29 / 29 レビュー

by Abhishek J

2022年6月24日

Lack of depth but very nice for begginer to understand the basics of the omni channel market strategy.

by Tamam A

2022年4月20日

Attention to detail is a must but all in all, quite a nice way to start.

by Mila S

2021年11月25日

It would be great to have more insights, more numbers, stats

by Lalesh M M

2022年6月3日

Good insights with practical lessons..