このコースについて
66,037 最近の表示

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約9時間で修了

推奨:4 weeks of study, 1-3 hours/week...

英語

字幕:英語, スペイン語, アラビア語, 日本語

習得するスキル

Social MarketingSocial NetworkSocial Media MarketingSocial Media

100%オンライン

自分のスケジュールですぐに学習を始めてください。

柔軟性のある期限

スケジュールに従って期限をリセットします。

約9時間で修了

推奨:4 weeks of study, 1-3 hours/week...

英語

字幕:英語, スペイン語, アラビア語, 日本語

シラバス - 本コースの学習内容

1
2時間で修了

Introduction to Social Marketing

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.

...
4件のビデオ (合計17分), 8 readings
4件のビデオ
Brief [but Important] Announcement on the IBM Cloud System4 分
8件の学習用教材
Welcome to Course 1 in the Social Marketing Specialization10 分
Grading and Logistics10 分
Meet Your Instructors10 分
Social Marketing Toolkits10 分
Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social10 分
Course Bookstore10 分
A Note on Frequency of Capstone Offerings10 分
Special Toolkits for Paid/Financial Aid Learners10 分
2
1時間で修了

Social Trends

In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.

...
5件のビデオ (合計24分), 2 readings, 1 quiz
5件のビデオ
Digital Transformation from Erik Qualman 2019 Published 1/8/20192 分
Identifying Social Trends55
2件の学習用教材
Question for Discussion10 分
Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto10 分
1の練習問題
Quiz 18 分
3
3時間で修了

The Business of Social

In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.

...
8件のビデオ (合計38分), 1 reading, 2 quizzes
8件のビデオ
WeFeelFine.org Demo5 分
The Shifting Social Landscape5 分
The Social Pyramid4 分
Developing your Professional Social Media Assets6 分
Targeting Assignment Step by Step5 分
1件の学習用教材
Social Marketing Toolkit Pt. 3 - Social Media is Drastically Changing10 分
1の練習問題
Quiz 28 分
4
1時間で修了

Social Overview

In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.

...
5件のビデオ (合計28分), 4 readings, 2 quizzes
5件のビデオ
How to Position Yourself as a Brand Authority6 分
Developing your Social Media Tools for the Networking Assignment6 分
4件の学習用教材
Developing the Social Assets to Develop Your Personal Brand10 分
Question for Discussion10 分
Download the Lecture Video Slides10 分
What Comes Next?10 分
2の練習問題
Quiz 312 分
Networking & Tracking Assignment6 分
4.6
638件のレビューChevron Right

52%

コース終了後に新しいキャリアをスタートした

50%

コースが具体的なキャリアアップにつながった

16%

昇給や昇進につながった

What is Social? からの人気レビュー

by CQMay 13th 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

by FFOct 7th 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

講師

Avatar

Randy Hlavac

Lecturer, Medill IMC; CEO, Marketing Synergy Inc

ノースウェスタン大学(Northwestern University)について

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

ソーシャルメディアマーケティングの専門講座について

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
ソーシャルメディアマーケティング

よくある質問

  • 修了証に登録すると、すべてのビデオ、テスト、およびプログラミング課題(該当する場合)にアクセスできます。ピアレビュー課題は、セッションが開始してからのみ、提出およびレビューできます。購入せずにコースを検討することを選択する場合、特定の課題にアクセスすることはできません。

  • コースに登録する際、専門講座のすべてのコースにアクセスできます。コースの完了時には修了証を取得できます。電子修了証が成果のページに追加され、そこから修了証を印刷したり、LinkedInのプロフィールに追加したりできます。コースの内容の閲覧のみを希望する場合は、無料でコースを聴講できます。

さらに質問がある場合は、受講者向けヘルプセンターにアクセスしてください。