May 13, 2016
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
Oct 07, 2016
Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
by Janene N•
Feb 29, 2016
As a social media user and new to marketing in this area, this course offered a great "get started" overview and actionable steps to start working on a plan to reach my high value market. I would recommend this course, particularly the paid version, highly. It's worth the investment so far.
by JIA Y•
Nov 27, 2019
I feel really grateful that i have the chance to be one of the student on this site, and i think this course have positive effect on my life and people around me, i decided to make it more useful to benefit not only myself but also the society. Thank you again! and BEST WISHES to Coursera!
by Vikas D•
Mar 14, 2016
An exhaustive introduction to the world of social! The course builds on the basic understanding of social media and platforms that one has by virtue of being part of a social network.
The insights on the trends, the numbers and the evolution of the social world are indeed, very enlightening!
by Od S•
Jul 24, 2017
This is a very powerful tool to start in social media marketing. This course gave me some tools and knowledge about the high value market and the sites they are interesting in. It´s so important to know the value of influencers and how to use them to promote your product. thanks very much.
by Victoria A•
Feb 23, 2017
I think that MOOC 1 offers an excellent framework for Social, even for those who are rather new to the concept of using it as a tool, whether for personal or corporate branding. Also, it's a good set up for the succeeding MOOCs where students are taken deeper into the realm of social.
by John W•
Jan 07, 2017
I really feel privileged to be able to take these high quality course on line. They are a great help to an additional role I have been given at work (taking on marketing for a small business). Thank you for making this available and doing such high quality content and presentation.
by Frances P•
Sep 14, 2016
Excellent course and resources. For those you don't know much about social media, it explains what it is and the importance of it. For those who use social media, it helps put everything into perspective so we can understand the important role it plays in marketing strategies.
by Supratim B•
Mar 03, 2019
It's a great introduction to the world of social. It provides a sound theoretical base and the best part provides actionable inputs for enhancing your online professional persona.
Recommended to candidates who want to understand social and its effectiveness as a marketing tool!
by Michelle S•
Oct 23, 2019
This was a very nice overview of the components of Social Media. Although I knew a lot of it already, there were some wonderful gems of information and an introduction to tools with which I was not yet familiar. Thank you for a wonderful intro! Definitely worth my time.
by Laura R•
Jul 07, 2019
Un curso excelente, con un muy buen docente, el contenido es de calidad, las explicaciones son claras y concisas y los ejemplos son adaptados a casos reales, ademas las herramientas que se aprenden a usar son muy útiles y completas. Estoy muy satisfecha con el curso.
by Ma. E•
Sep 01, 2017
I t is a good course to learn the basics about social media and how important is to develop your persona in social media. Here you don't learn what you think you know, you really get more information about the importance of social media in this generation.
by Oscar S•
Jan 14, 2016
The instructor is top notch, the professionals invited are the best in their speciality. The structure and content deliver the purpose.
I am honestly very excited to have found this opportunity to retool myself professionally, and open doors for a better future.
by Carlene B•
Mar 20, 2016
The flow and content of this course is fantastic. It's engaging, thought-provoking and really keeps your interest throughout.
It is evident that the course leaders have a real passion for this subject and it's an infectious trait for the learners too.
by Dezzy U•
Jun 22, 2020
I am not sure what i thought when i registered for this course. but I have learned a lot of new information. More importantly, I am glad I am being made to do the assignment. Its making me think and act, which is a step beyond what I I had imagined.
by Nina B•
Apr 26, 2020
I really liked this course, because it covered all the necessary basics one needs to be familiar with in order to start getting involved with social media marketing!
Professor Randy Hlavac is a very good lecturer and explains concepts really well :)
by Mohit M•
Jan 16, 2018
immensely insightful and beautifully put together.The only thing i found lagging is the fact that the course doesn't have enough peer graded assignments on offer or quizzes for that matter which makes it a little less challenging and competitive.
Dec 06, 2016
Really great information made easy to digest. This MOOC is full of useful insights into the world of social and what is means to marketing. Really worth the time for anyone trying to make a social presence for their business or other venture!
by Jose C•
Oct 06, 2015
The course communicates very clearly its intent to help students build marketable business skills and they do not under-perform. It also stimulated me to stay with the multi-course program which is something that I had not seen in other MOOCs.
by Christiana O A•
Jun 15, 2020
I had such an amazing time throughout MOOC1, Socials. The Facilitators have been so helpful in breaking down what the course entails. Thanks to Prof. Randy Hlavac and Prof. Judy Ungar Franks for everything, including other Guest Facilitators.
by Anthony H•
Sep 25, 2016
A fantastic introduction into social networks and virtual communities! The Internet neophyte can begin with very little intimidation and come out with a larger picture on how information and content value is processed among online communities
by JIA S•
Jan 09, 2019
for a beginning level of marketer, I found this course very helpful. It game me a general idea about social media and resource collecting method. I will recommend this course to anyone who want to learn social media marketing systematically.
Nov 03, 2015
I am new to social media and using social media for business purposes. Seems timely, has me actually doing social media activities, and has focused on a goal of my choice. It seems to be quite useful, and I will be taking the next modules.
by Natasha V•
Oct 26, 2015
Very informative course. I love the way the course has balanced theoretical knowledge and practical application of the same. Happy to make the decision to join this course. Thanks Prof. Randy Hlavac, Northwestern University Team & Coursera
by Alex T•
Mar 09, 2018
Excellent source of information to create a professional profile for yourself on social media channels. Helps you to better understand how to focus on a specific market and create a plan to become an influence to expert in that market.
by Lauris L•
Nov 13, 2018
I'm very eager to complete the next courses to complete this specialization. I really enjoyed the freedom of being able to learn at my own pace, the videos, lectures and forum make everything so much easier than what I expected.