The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
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ソーシャルメディアマーケティング専門講座ノースウェスタン大学（Northwestern University）このコースについて
35,665 最近の表示
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100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の1コース
約7時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語, 日本語
習得するスキル
- Social Marketing
- Social Network
- Social Media Marketing
- Social Media
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
次における6の1コース
約7時間で修了
英語
字幕：アラビア語, フランス語, ポルトガル語（ヨーロッパ）, イタリア語, ベトナム語, ドイツ語, ロシア語, 英語, スペイン語, 日本語
提供：
ノースウェスタン大学（Northwestern University）
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
シラバス - 本コースの学習内容
1時間で修了
Introduction to Social Marketing
In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.
1時間で修了
7件のビデオ （合計24分）, 6 学習用教材
2時間で修了
Social Trends
In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.
2時間で修了
7件のビデオ （合計39分）, 3 学習用教材, 1 個のテスト
2時間で修了
The Business of Social
In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.
2時間で修了
9件のビデオ （合計42分）, 1 学習用教材, 2 個のテスト
2時間で修了
Social Overview
In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.
2時間で修了
9件のビデオ （合計45分）, 4 学習用教材, 2 個のテスト
レビュー
- 5 stars73.47%
- 4 stars19.30%
- 3 stars4.56%
- 2 stars1.35%
- 1 star1.30%
WHAT IS SOCIAL? からの人気レビュー
SSにより2020年8月5日
Amazing course which open you upto to more avenues to build your personal brand. It helped me realise that you can be an influencer not only in social media sites but also through other mediums !
AVにより2016年8月9日
I highly recommend this course. I have very little background knowledge on social media and I am using the tools acquired on this online course to help my small business grow. Five stars!
CCにより2016年5月12日
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
EMにより2017年5月25日
This class has been an eye opener for me thus far. I'm enjoying learning all the how to of Social Media. I am looking forward to getting through all the MOOC's and start my new career online.
ソーシャルメディアマーケティング専門講座について
In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions.
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