In this course, you will learn about branding and the role of public relations as opposed to adjacent fields like advertising and marketing. You will understand the media and how to leverage storytelling with different outlets and gatekeepers. Foundational mass communication and public relations theories will be discussed in terms of issue and crisis management.
提供：
Introduction to Public Relations and the Media専門講座コロラド大学ボルダー校（University of Colorado Boulder）このコースについて
6,072 最近の表示
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
初級レベル
No previous background knowledge is required.
約8時間で修了
英語
字幕：英語
学習内容
Identify organizational mission and core values.
Understand how public relations contributes to the branding process.
Define mass media theory and its application to PR practice.
Analyze mass media and understand PR messaging strategy.
習得するスキル
Press ReleasePublic RelationsBrandingInfluencers
柔軟性のある期限
スケジュールに従って期限をリセットします。
共有できる証明書
修了時に証明書を取得
100%オンライン
自分のスケジュールですぐに学習を始めてください。
初級レベル
No previous background knowledge is required.
約8時間で修了
英語
字幕：英語
提供：
コロラド大学ボルダー校（University of Colorado Boulder）
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
シラバス - 本コースの学習内容
2時間で修了
Organizational Mission and Core Values
In this module, you will learn the importance of an organization’s mission and core values in branding and in public relations storytelling.
2時間で修了
6件のビデオ （合計32分）, 2 学習用教材, 1 個のテスト
2時間で修了
PR’s Role in Branding
In this module, you will learn about the similarities and differences between public relations and other fields like journalism, advertising, and marketing. You will also understand how public relations works with the related fields in the process of branding.
2時間で修了
4件のビデオ （合計24分）, 2 学習用教材, 1 個のテスト
2時間で修了
Issue and Crisis Management
In this module, you will learn the difference between an issue and a crisis situation, including the risk and reward to company reputation. You will also learn the basics of crisis communication and reputation management.
2時間で修了
5件のビデオ （合計31分）
1時間で修了
Gatekeeping in Public Relations
In this module, you will learn about different forms of media and how the gatekeeping process works. You will also be introduced to media theory–just enough to be dangerous!
1時間で修了
5件のビデオ （合計27分）
Introduction to Public Relations and the Media専門講座について
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
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