It has never been easier for customers to choose the product or service that best meets their needs, and to switch to a competitor if they are not satisfied. As a business owner, this responsiveness can seem overwhelming, but each stage of the Customer Buying Process offers you a valuable opportunity to stand out from your competition and make a lasting positive impression on your target customers. Even small changes can make a big impact on a customer's perception of you and your product or service. For example, after analyzing the ideal buying process for your target customers, you may choose to improve their customer experience through a streamlined online checkout or by offering a range of convenient delivery options. Let's explore some examples of 10,000 Women alumni to hear how they have added value to their Customer Buying Process. Alice: So when you go to order a cake, they tell you give us an order two days in advance, a day in advance. I sat and I thought, "Why two days?" The preparation takes 15 minutes. The baking takes another 15 minutes, and cooling is a half an hour because the cake is so spongy and airy. I thought, "Hold on." If I'm able to mobilize my resources, so guys come and just prepare the sponge cakes. I wait for my two customers who are going to walk in, Rob and Brian, all they need to do is just select a cake, they select the toppings. Then you can watch as we mix. By offering a walk-in service, Alice adds value to customers in the purchase stage of the buying process. By doing this, she meets the needs of a category of people who would otherwise have gone elsewhere to buy a celebration cake. Here is another example: Varsha: Jus Blouses is a brand for retail, as well as customizations, so finding ready-made blouses which people could just pick up and go was very hard. So, this is what we offer to the market, and the offering was unique because people could just, there was no hassle of going to a tailor and getting things made, making them understand the design because it's tough to make them work on your design. And since it's a one-stop shop for everything that a woman wants to wear, it could be Western, Indian, it could be bridal, occasion wear, formal, informal - anything can be done. You can customize anything made-to-order. And since they are happy with the service and the craftsmanship and the timely deliveries, they're ready to come back and place more orders. By offering customization of her garments within her retail stores, Varsha provides a unique and convenient buying process, providing everything her customers need in one place. Customers can tailor their garments to their specific requirements with greater creativity and control. Being able to create bespoke occasional wear all in one place is a unique market offering, which results in excellent customer satisfaction and repeat purchases. Remember, each business owner adds meaningful value for customers in a way that is unique to their business. How will you give your own customers something extra and stand apart from the competition?