Once you published your campaign, you'll be taken back to your Campaign's dashboard. Here you'll probably see your campaign listed as Scheduled or as In Review. By the end of this video, we'll know how to edit and troubleshoot our campaigns while they're both In Review and Active. As a reminder, you can access your Campaign's Ad Sets and Ads by going to the Campaign Overview and Ads Manager and then clicking on the respective taps. These tabs will show your past and current Campaigns. They'll also also show you Ad sets and Ads, as well as related metrics. These tabs are where you can review and compare the performance of different Ads and Campaigns, and we'll do that together in the next lesson but in this video, we'll focus on making sure your Campaign is running properly, and on learning how to add more Ad Sets and Ads to your Campaign and edit existing ones. First, have a look at this toggle in the column on the left. This toggle allows you to quickly switch a Campaign Ad Set or Ad on or off. It works independently of the schedule or the budget that you've set. If the toggle is gray, it's turned off. If you turn off a Campaign, it will also stop the Ads and Ad Sets in that Campaign from publishing. When your Campaign Ad Set or Ad is off, you'll also see the word Off in the Delivery column. The Delivery column is where you can check the status of your Campaign Ad Sets or Ad and find information about any problems. Let's go through the most common statuses that you may see here other than Off. In Review. This means that the Ad is in review to make sure it complies with Facebook's advertising policies. Following this review, your ad will become active and begin running as scheduled. Rejected. This means that the ad can't run because it doesn't comply with Facebook's advertising policies. If your Facebook ad is rejected, you should edit it so it meets the advertising policies. Editing your Facebook ads and saving your changes will resubmit the ad to be reviewed again. You will also receive an email from Facebook that explains why your ad was rejected, so you should use that information to guide you during your editing. I'll show you how to edit your republished ads in a moment. Scheduled, this means your ad set are scheduled to run at a future date. You can edit the Ad Set to change its schedule. Completed. This basically means your campaign has run its course and it's done. Your Campaign Ad Set or Ad is no longer running because the schedule and date has passed. Active. This means your ad is running normally with the Campaign or Ad Sets contain at least one ad that is running. Before your Ad Sets are considered active, they go through a learning phase first, indicated by the delivery status, Learning. During this period the Delivery system explores and optimizes the best way to deliver your ads. Performance is less stable during this time period, and metrics are usually worse. While the Delivery system never stops learning about the best way to deliver an Ad Set, Ad Sets exit the Learning phase as soon as performance stabilizes. This usually happens after around 50 optimization events since its Last Significant Edit. It's important to remember that when you make significant changes to your Ad Set, the Learning phase starts again from zero. If an Ad Set didn't generate enough results to exit the Learning phase, you'll see the status Learning Limited, and this is an indication that your budget isn't being spent effectively because the Ad Delivery system can't fully optimize performance with your current setup. An Ad Set becomes Learning limited when it's unlikely to receive around 50 optimization events, in the week after your last significant edit. There are multiple ways to fix Learning Limited Ad Sets, to improve performance. To fix learning limited you can combine ad sets and campaigns, target a larger audience, change to automatic placements as a way to increase your audience size, raise your budget so it's big enough to receive around 50 optimization events per week, and if you use bid or cost control, raise your bid or cost limit. Finally, consider changing your optimization event to something early in the customer journey. For example, optimize for adding an item to cart, instead of making a purchase. If your ad set mark Learning Limited now receives 50 optimization events after your last significant edit, it will move from Learning Limited to Active. Next, let's have a look at how you can edit your existing campaigns, ad sets or ads. Let's start at the campaign level. When you hover with your mouse over the name of your campaign, you have a few different options. You can easily change the name of the campaign by clicking on the pen here. You can view charts to understand that campaign's performance, which we'll do in the next lesson. If you want to edit your campaign, like for example, change its budget, click on Edit, and this takes you back to a screen similar to the first step of the campaign creation process. You can now make any changes, by going to the respective section on the left-hand side, and then make adjustments to your campaign, ad set or ad. Once you're done, don't forget to click the green Publish button at the bottom. You can also click Close on the bottom left and then Review and Published all your changes later by clicking the button up here. If you want to duplicate a whole campaign with all of its ad sets and ads, then just click on Duplicate and confirm your choice. Don't forget to review your budget and schedule to make sure this still fits your needs. Next, let's move to the Ad Set level. It's helpful to pick the campaign first before going to the ad set level, otherwise, it can be hard to identify which ad set belongs to which campaign. Now, you see all the ad sets that belong to the campaign you've selected. You now basically have the same options that you had at the Campaign level. You can change the name of the ad set, have a closer look at some of the performance metrics of the ad set, edit and duplicate it. You can also add additional ad sets to the campaign you've selected. For example, you may want to test a separate ad set that is targeting a different audience. To do that, just click the green Create button and you'll be taken back to the campaign creation process you're already familiar with. The only difference is that we now start at the ad set level. Make all your choices at the ad set level, and then move to the ad level. Once you're done, review your work and publish it. Facebook will then review your ad set and ads again before they go live. Finally, let's have a look at the Ad level, and now we see all the ads that are part of the ad set we've selected. You now again, have the same options we have seen earlier. You can change the name of the ad, have a closer look at some of the performance metrics of the ad, edit and duplicate it. You can also add additional ads to the ad set you've selected by clicking the green Create button. Now we know how to edit and troubleshoot campaigns after we published them. In the next lesson, you'll learn how to monitor and analyze your campaign results.
