If you're a Jerry Seinfeld fan, you'll probably know about his last series called Comedians in Cars Getting Coffee. Every episode is the same. It features Seinfeld presenting a wonderful Vintage Car, which he has selected to drive a guest comedian, to a previously chosen cafe or a diner for coffee and normally pancakes. Each episode begins with an ingenious and visually compelling ad about the vehicle, followed by a brief journey in the car and the shared coffee between two comedians who flow delightfully into conversation, during approximately a quarter of an hour. Talking about their work and the urban human condition. The idea, if you follow, is extremely simple, and actually, in one of the episodes, Larry David congratulate Seinfeld for finally having achieved producing a series about nothing. Comedians encouraged Getting Coffee, which runs now in Netflix, is a magnificent example of Brand Entertainment. Actually, the web series was created by the comedian in collaboration with Acula, the luxury vehicle brand of honor, and is a fabulous showcasing of luxury classic cars. The hard part about engagement, as we know, is definitely keeping the interests or tension of an audience over time, as we heard in the previous interview. The search for new ways of delivering quality brand and content has opened a brand new business brand film, which has produced already outstanding examples. Lego, of course, is a perfect example of a master full story which features or product as the star, and at the same time it creates the most attractive 90-minute commercial for a toy, we can imagine. There is no longer the obligation of being brief with your content. You just have to import talent from related fields and produce something good enough to maintain your audience's curiosity during an hour and a half, or hours, or months, or even years, like the Seinfeld case. Brand film does a few things differently than commercial movies or ads. It's all about connecting to people and steering emotions using traditional storytelling and cinematic techniques, which make that connection with fictional or non-fictional stories. Strong and inspiring characters, conflicts that will keep people curious and even in suspense. A wise administration of the information you give users before they understand the story completely. Also in most cases, an end which satisfies humans natural need for closure instead of ambiguity. This is of course, what makes classic three-story out so popular. The world of content marketing is changing very quickly, and we can certainly expect rather sooner than later, a time where a TV will be full of audiovisual shows and films, without any ad spaces, because they are no longer necessary. Those films will have been designed from the beginning, in essence, to promote a given brand. Let's take some more time now to get into detail with an expert in the film, a film brand studio director, and are very well-known agency in two different interviews, one after the other. We'll come back later with slightly different stuff.