Introduction to positioning

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学習するスキル

Advertising, Logo, Brand, Brand Identity

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SD

Aug 26, 2020

I really enjoyed this course and I believe I learned some valuable things. The assignments were challenging while not being dishearteningly difficult. The instructor is also great.

SR

Aug 03, 2020

This course helped me to set my career goals and see future opportunities. Also renewed my direction of becoming a Brand strategist & Digital Marketer.

レッスンから
DEFINING THE VALUE
In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

講師

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    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

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