3.0 What Brand Architecture is and why you need it.

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学習するスキル

Brand Architecture, Product Management, Brand Management, Brand Engagement

レビュー

4.7 (2,239 件の評価)

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  • 4 stars
    20.81%
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SH

2020年6月19日

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I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

M

2020年10月15日

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This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

レッスンから

Knowing how to communicate your offering: Brand Architecture & naming.

At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

講師

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    Luis Rodriguez Baptista

    Professor

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