How can you take your business case to your leadership? Crafting a clear message is key to leadership buy-in. You've put a lot of work and thought into your transformation project. But you need to also remember that to everybody else, your idea is brand new, and it can feel confusing or daunting. So you want to create communication material that'll help you socialize your solution with others. This means the information you provide should be clear, consumable, and comprehensive. We recommend you build a presentation slide or a project card that summarizes your transformation project. It will also contain a few headline items to expose your business case in a minute or less. Let's work through this summary together. First, what's the name of your project? Give your project a simple memorable title, ideally, two to three words long. For our earlier example, we already have the style capsule to describe the apparel subscription service. At this stage, it's a project name. It doesn't need legal validation or availability in your product category. Be creative, aim for impact and recognition. What are you going to use? Next, what is the slogan for your project? This should be a single catchy sentence, that clearly shares the values of your project. Here's what we might use for our example. 'A personal stylist in your home.' In the pitch section, write a few lines that concretely explain your idea. Don't use abstract language like,'We will delight our customers.' Use concrete descriptions to explain your idea, as if the recipient had never heard about it before, like, this subscription service would deliver a personalized products selection, based on our customers preferences directly at their home, and offer an interactive experience, based on their usage patterns. Use the description that you wrote while building your business case. But make sure that it'll be succinct and compelling. What will be your pitch? The last section is reserved for a brief description of the business impacts. How will your business case transform your organization? You can pull content from your extended business case template, as it might help to answer the following questions. Number 1, how does the project meet your organization's objectives? Number 2, how does the project meet your mission or success criteria? Number 3, how does the project create new value for your business? When you put it all together, this is what your pitch slide or project card might look like. Onscreen is the style capsule example. You can keep it simple copy like this, or use the content along with the graphics and imagery when presenting your idea in front of an audience. There it is. A business case for your transformation project, along with a few tips to help you build a presentation slide, or project card. Take your time with these exercises to make sure your message is clear, concise, and comprehensive.
