Welcome, my name is Liz Kissinrather, and I'll be your guide for this next module in the Creativity Innovation and Change program. We'll be talking about value creation. So far in the program you've been learning about creativity and creative styles, ideation methods, as well as failure in evaluing failure. In this particular module I'll be calling on some my colleagues to help me including Khanjian Mehta and Taylor Mitchum, who are entrepreneurs that are working on new ventures in very different markets, but creating value for their users. Also, we'll be talking about the change equation, and a new way to look at change, as well as branding. How do you brand yourself, your products, and your services? Finally, we'll be adding a new tool to your tool chest. It's called the Action Map. It'll take you from an idea, or a problem, or something that's driving you crazy, and taking you to a solution that could be a product, a service, or just you being a changed leader. So it's gonna be an exciting module. I look forward to seeing your results and good luck.