Hello, in this video, I will show you example slides for CEO Deliverable 8, the Mission Statement. I'll also walk you through the feedback process, so you can help your peers improve their work for the final Capstone portfolio. Let's start with the example. How about I start by reading it? Why don't you read along? Wanda's Boutique and Spa's mission is to cultivate an atmosphere where women feel proud of being women. Where beauty is not only seen but felt. To deliver full menu of affordable spa, hair, and makeup services and products in a place where young and old come to renew themselves in a sisterhood of femininity. To embrace the tenet that everyone, employee and client, belongs to a community where memories are made and cherished for a lifetime. Now let's go to my feedback. Does the learner indicate the company's product or service, yes. Right, we can see here in the second paragraph, a full menu of affordable spa, hair, makeup services, and products. Does the learner indicate the principles that guide all decision making, yes. [COUGH] Actually several times, here to cultivate an atmosphere where women feel proud of being women, where beauty is not only seen but felt. And then also here, where young and old come to renew themselves in the sisterhood of femininity. And also here, everyone, employee and client, belongs to a community where memories are made and cherished for a lifetime. Is the statement written in a clear, concise way that is easily understood? Yes, I thought so. Does the statement use concrete, vivid language? Yes, I thought so too. I like the use of the words, renew, atmosphere, Cherished, and I particularly like the sisterhood of femininity. I thought those were nice, concrete, vivid words. All in all, I thought this was a very well written mission statement. If you'd like to see what I wrote for my feedback for Deliverable 8, you can find it in the CEO, Deliverable 8 peer review. And there you have it. An example of what you can do for the mission statement, and a model of the kind of feedback you can give others. Good luck. And remember, helpful feedback is priceless.