Why Analytics Has To Be Problem Driven

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学習するスキル

Advertising, Data Analysis, Analytics, Marketing

レビュー

4.6 (424 件の評価)

  • 5 stars
    68.63%
  • 4 stars
    22.87%
  • 3 stars
    6.13%
  • 2 stars
    1.65%
  • 1 star
    0.70%

JW

2021年4月4日

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I really enjoyed this class. I found it challenging to my current thinking and several of the scenarios were very similar to things that I am facing in my actual business today. Well done!

IV

2016年9月26日

Filled StarFilled StarFilled StarFilled StarFilled Star

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

レッスンから

Leadership’s Role in Analytics with Florian Zettelmeyer

Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

講師

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    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

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    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg

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    Sanjay Khosla

    Adjunct Professor of Executive Education

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