Lesson 2: The Basics Of Web Analytics, Part 1

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学習するスキル

Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

EB

Feb 20, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

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Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.

講師

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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