Well, hello. Before we get started, I want to let you know that I am sitting under my favorite tree at the University of Virginia. Now, for those of you who think it is bizarre that I have a favorite tree, I will just say, please don't judge me. We all have things that we love. I'm entitled to love a tree. It's this beautiful old magnolia tree. It's gorgeous. There's a bench here. And I get to look at my favorite building on grounds. So, I'm pretty happy with life right now. Today I want to talk to you about how personal your personal brand should be. And I have gotten this question. Someone who is recently getting into the business of helping others manage their reputation, and their online identity, things like that, contacted me. We've had lunch, and she said, well you know I've googled you, of course. [SOUND] Everybody's googling everybody. She said, I googled you and I saw on Twitter that you do re-tweet and tweet about things that you personally believe in and share your personal opinions, she said, and I'm wondering where the line is, because I don't want to talk about political things that might, because people might not agree with it and then they might not want to hire me. Just totally, totally valid. The gist of this lecture about how personal your personal brand should be is going to be, it all depends on you and what you want. Okay, bye, see you later. I'm just kidding. But for those of you who are wondering, that is the basic, that's the basic gist of the whole thing. For me personally, it is impossible for me to completely separate the purely professional Kimberly R Barker with the personal Kimberly Barker. Like many of you, like many people, I have deeply held convictions about certain things. And I personally don't have a problem promoting certain causes, or speaking up on behalf of certain things through the social media accounts that I use that are personal professional, such as Twitter. My @kr_barker Twitter account is mine, though I mostly use it professionally. Now, if I ever want to sign a petition or do something like that, I do not use my University of Virginia email account. I feel like that's something that should come from a personal email account. The Twitter thing is a little trickier, right? Because I mostly use it for work, but then I'm not tweeting on behalf of the University of Virginia or the health sciences library. So it's kind of a gray area. It really depends on you and how personal you want to be. Now some of you will not struggle with this at all. You won't be like me. I find it very difficult to completely separate and bifurcate myself in that way. There's always going to be some spillover for me. Facebook I keep private. I don't accept friend requests from just anybody. I'm pretty limited in that, and I keep very careful watch on my privacy settings. Because I do express a lot of my personal opinions there. I don't use it for work. I talk about my son. I post photos of my son, that sort of thing, and that's not up for public consumption. So that's kind of where I draw the line on that. Twitter again I use professionally and little bit personally. But for me again, I'm not somebody who can just chop my two selves in half. There is always going to be some overlap. You have to decide what's right for you. If you are somebody who really values a delineation between those two halves of yourselves, go with that. Please, remember that authenticity is the important thing here and if you are not comfortable bringing more of your personal self into your personal brand, then don't do it, because ultimately your communications and the way that you relate to people through your branding efforts needs to be authentic, and if you're uncomfortable with it, that is going to come through. There's no way that people aren't going to pick up on that. So definitely think about that and think about what makes you comfortable. So I hope that's helpful. I know some of you may have further questions. If you do, please don't hesitate to ask in the forum, and others in the community can help with that. And I'll certainly be glad to address what I can as far as that goes. So I hope wherever you are that you are having a great day and see you soon.