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学習するスキル

Market Segmentation, Marketing Process, Positioning (Marketing), Value Proposition

レビュー

4.5 (809 件の評価)

  • 5 stars
    64.40%
  • 4 stars
    23.11%
  • 3 stars
    8.15%
  • 2 stars
    1.97%
  • 1 star
    2.34%

SM

2017年8月24日

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a real valuable source of learning positioning and really talented and well educated instructors , my only concern is that Citroen case study that there was no eng subs at all

KM

2021年2月7日

Filled StarFilled StarFilled StarFilled StarFilled Star

Great course to learn about Positioning and Marketing Strategy. I highly recommend this course. Thank you for offering this valuable course to me

レッスンから

Positioning introduction

In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

講師

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    Ignacio Gafo

    Professor

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