The first thing that keep in mind about writing emails is to keep them short and sweet. I'll say it one more time, keep your email short and sweet. People get a lot of emails whether it's newsletters, other people selling things, receipts, subscriptions, bills. You want to cut through all that noise. A good email is easier to read on a mobile phone and clearly states what you can do for the other person. The general structure of the first email outreach is something like this. First, a quick introduction of why you're reaching out and where you're from. The first line should make it clear that you've done your research and already have an idea of what they do. Second, explain why you're reaching out and why you want to talk to them. This could be as simple as saying, hey, I'm Rob from XYZ web design. And I'm reaching out, because I saw that your website isn't as up to date as your competitors. Third, give them a taste of what you can solve for and what they'll get out of the meeting. You might say, hey, I think we might be able to help you with building beautiful websites that would get you more customers. I'd love to talk to you about it if you are interested. My goal would be to answer any questions that you have. And if you are interested, at the very least, I would hope to provide you with some direction to put you on the right path. Finally, ask for a short meeting which is as simple as saying, we'd love to learn more about your business for ten minutes and see if it's a potential fit. I'll share examples of good emails in a later section. Right now, we're going to focus on the third part of the email. This is what we call a value proposition. Your value proposition is your biggest benefit you will provide their business. How you can help them. People are not interested in giving you money, their interested in what you can do and solve for them. In the next video, we'll talk more about how to come up with your value proposition. [MUSIC]