Hello, in this video I will show you example slides for deliverables five and six for the CMO track, the calendar of events, the action plan, and the email. I'll also walk you through the feedback process. So you can help your peers improve their work for the final Capstone portfolio. Let's start with an example of Part 1 of Deliverable 5, the marketing and sales Calendar of Events. Here you go, what's your impression? I think it looks good. The color helps understand the timeline. I wish they had used white font for the top row. I think it would have been a little easier to see than the light blue against the dark blue. But that's just a personal preference. Let's go to the rubric. Our first job, as you know, is to affirm the learner created a calendar of events for marketing and sales. Yes, we can see that. The next question is, did the learner use concise language that was clear and easy to understand? Yes, it was easy to follow, and I don't have any questions. Review the content. Does it seem related? If you have marketing expertise, offer advice. Okay, let's take a deeper dive. So this row is planning for the grand opening. So we haven't saved the date, direct mailer, press release, and a grand opening on Mother's Day. I love the idea of having that on Mother's Day. And then let's see, this line is for the Memory Tree promotion, let's see so contribute a story receive a bottle of Youth Essence, Facebook uploads, Wanda's Boutique and Spa over the years. This is great, I really liked the idea of a Memory Tree. It plays perfectly with the multi-generational aspect of Wanda's Boutique and Spa that we've been learning a lot about all along. Okay, and let's see, this last line, New Business, pass out 2,000 flyers by neighborhood canvasing. And then, Repeat Business, customer courtesy calls to invite them to add their story to the Memory Tree and to win products. Looks good. So that's more or less my feedback. If you'd like to see what I actually wrote for feedback you can go and take a look at that in the peer review assignment. Let's move on to an example of Part 2 of Deliverable 5, the Action Plan and milestones. Okay, what do you think? I think it looks good. It's clean, easy to read. Let's go to the Rubric. >> Did the learner complete an Action Plan? Yes, we just saw it. Was the learner's language concise, yet easily understood? Provide any assistance you feel will help. Okay, well, let's take a look. Okay, let's take a look. Create a Memory Tree and Prints Blank Memory-Tree Story ornaments for customers to begin filling out. Create a script for courtesy calls. Finalize the list of prizes. Build Point of Sale display for customers to complete their stories. They should have a tree full of stories that sounds great. Point of Sale Television display of images of customers and Wanda's Boutique and Spa over the years. I love that idea. I think that plays really well with what they're going for. Create a Photo Station for ladies to share pictures of mothers and aunts to place on tree. That's a great idea, I like that. And then a Press Release announcing the "Share Your Story" event. Okay, all in all, I think this was very well-written. It's easy to understand and has clear action items. If you're interested in seeing what I actually wrote for feedback, you can find that in the peer review assignments. All right, let's move on to Deliverable 6, the Email. Let's do a quick read of the email, [LAUGH] wow a lot of explanation point, someone is very excited. Let's go to the Rubric, first things first, affirm whether the learner uploaded an email, yes, yes, yes. Did the learner write an email with a clear purpose? Now let's take a look. Sort of, the subject line is clear, but the body of the email is pretty vague. Doesn't really talk about much, still with a purpose in the subject line. And look, if I look at the email as a whole, I would have to say yes, it does have purpose. But I'll be sure to offer feedback on how to help this, improve this area, yeah. Did the learner write an email with a clear subject line? Let's take a look. Yes, as I mentioned, in fact, it seems like the subject line does all the heavy lifting of this email. I mean 99% of the message is being communicated in the subject line. So yes, a big yes on this one. Does the learner write an email using appropriate tone for the business? No, I'm afraid I don't think it does. Too many exclamation points makes this seem a little unprofessional. I mean one exclamation mark is okay, but so many, no I don't think so. You know, I don't like to give a no unless is really necessary, but in this case I think it is. Also you notice in this part where she write I hope you say the same to me. What do you think about it? I think it sounds a little insecure, like she's not confident, which puts her in a position of weakened power. I don't think that's the image she would want to portray, do you? I think I should offer some comment on that, some feedback. So if you'd like to see what I actually wrote for feedback, you can find that in the peer review assignment link. And there it is. Another example of what you can do for Deliverables 5 and 6 for the CMO track, and a model of the kind of feedback you can give each other. Good luck and remember helpful feedback is priceless.