Lesson 1-1.0 Introduction to Subsistence Marketplaces

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Great course with multiple great learning resources. The professor is passionate and goes above and beyond to present the course and experience.

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Module 1: Introduction to Subsistence Marketplaces and Bottom-Up Immersion

In this module, you will be introduced to the importance of studying subsistence marketplaces as well as the unique nature of a bottom-up approach to studying it.

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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