We're here at a construction site for week three, because you're going to be building your idea filter. Now, this is really the crux of the whole course. Right? That you're going to customize an idea filter that works for you. Now remember, an idea filter is not going to generate ideas for, for you. You're going to use this filter on a collection of ideas you already have, or that you're subsequently going to be generating and looking at. The ideal filter is going to find the ideas that are right for you, for your specific innovation creed and the things you're trying to do and how you're going to measure success. It's going to find the weak areas, so that you can try to make those areas stronger up front, and earlier. And like Dean Ainsley said, it's a checklist, a pre-flight checklist to make sure you're not missing any important aspects that should be considered. And finally, it's going to establish the priorities where you need to do more research, because you really don't know the answer on how the idea scores on your filter. So for week three we're going to go back into the lecture hall, Professor Wilson's going to lecture at you a little bit. It's going to be a little bit shorter lectures this week, so you have more time to spend customizing and constructing your own innovation creed, and spending time talking with others about it. Also, I'll jump back in, share some books at the bookshelf with you on idea filtering. And finally, I'm going to close with some information at the table of a collection of medical device disposables. And we're going to spend time there for several reasons. One, that's where I spent the bulk of my new product development career, in medical device disposables. But second, because innovation inside hospitals and healthcare with healthcare products is very rich area for innovation. But also, remember that business to business products that many of you were probably considering. When we're taking hard science and engineered products were usually trying to map them into other people's products, and that's a complicated pathway, much like healthcare. Where you need to get in to people's product maps, which might spend months or years trying to figure out which renditions of their products you're going to get into. And how is your technology going to be mapped into some of their new product thinking. So as I'm going through those products and you envision the, the weights of the idea filters changing. Be thinking of your own product ideas. And which of those might apply to your filter as your customizing your filter. Course I'll be back at the end to review the assignments with you, until then we'll see you.
