Measuring Brand Value: Key Points

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学習するスキル

Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

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4.6 (3,072 件の評価)
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SC

Apr 18, 2020

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN

Jun 01, 2020

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

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Metrics for Measuring Brand Assets

講師

  • Rajkumar Venkatesan

    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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