Course Introduction and Overview

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学習するスキル

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

レビュー

4.6 (11,127 件の評価)

  • 5 stars
    67.83%
  • 4 stars
    24.64%
  • 3 stars
    5.61%
  • 2 stars
    1.20%
  • 1 star
    0.70%

SS

2016年11月14日

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

AV

2016年9月10日

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

レッスンから

Introduction to Customer Analytics

講師

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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