Parameters of the Model

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学習するスキル

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

レビュー

4.6 (9,564 件の評価)
  • 5 stars
    66.80%
  • 4 stars
    25.33%
  • 3 stars
    5.90%
  • 2 stars
    1.26%
  • 1 star
    0.69%
SS
2016年11月14日

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

AV
2016年9月10日

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

レッスンから
Prescriptive Analytics

講師

  • Placeholder

    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Placeholder

    Raghu Iyengar

    Associate Professor of Marketing
  • Placeholder

    Ron Berman

    Assistant Professor of Marketing

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