The Future of Marketing is Business Analytics

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学習するスキル

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

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4.5 (6,644 件の評価)
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SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

AA

Apr 06, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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Application/Case Studies

講師

  • Eric Bradlow

    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Raghu Iyengar

    Raghu Iyengar

    Associate Professor of Marketing
  • Ron Berman

    Ron Berman

    Assistant Professor of Marketing

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