Brand Mantra: The Elevator Speech

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学習するスキル

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

レビュー

4.8 (10,721 ratings)
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  • 2 stars
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AT

2017年6月8日

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This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AT

2015年12月2日

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Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

レッスンから

BRANDING: Marketing Strategy and Brand Positioning

講師

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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