Cracks in the Product-Centric Approach

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学習するスキル

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

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4.8 (9,930 件の評価)
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MK
2015年12月10日

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

AK
2016年7月17日

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

レッスンから
CUSTOMER CENTRICITY: The Limits of Product-Centric Thinking & The Opportunities and Challenges of Customer Centricity

講師

  • Placeholder

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Placeholder

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Placeholder

    Jagmohan Raju

    Joseph J. Aresty Professor

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