Customer Analytics Initiative

Loading...
Eye
シラバスを表示

学習するスキル

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

レビュー

4.7 (6,825 件の評価)
  • 5 stars
    5,378 ratings
  • 4 stars
    1,250 ratings
  • 3 stars
    156 ratings
  • 2 stars
    24 ratings
  • 1 star
    17 ratings
AT

Jun 09, 2017

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

レッスンから
Applied Marketing (Optional)
These short lectures apply marketing principles taught in the course to current examples. Content in these lectures may deepen your understanding of course concepts, but won't be tested directly on the quizzes or exam.

講師

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    President and Co-Founder at Idea Farm Ventures (IFV)

コース一覧で検討

サインアップは無料です。今すぐサインアップして、パーソナライズされたお勧め、更新、サービスを利用しましょう。