Experiential Branding

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学習するスキル

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

レビュー

4.7 (6,667 件の評価)
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    5,251 ratings
  • 4 stars
    1,222 ratings
  • 3 stars
    153 ratings
  • 2 stars
    24 ratings
  • 1 star
    17 ratings
AT

Dec 03, 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

AK

Jul 18, 2016

Profoundly insightful about the Marketing process. I developed a deep respect for the esteemed panel of Professors and their simple approach to explaining and applying complex Marketing concepts.

レッスンから
BRANDING: Marketing Strategy and Brand Positioning

講師

  • Barbara E. Kahn

    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • David Bell

    David Bell

    Xinmei Zhang and Yongge Dai Professor, Professor of Marketing

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