Choosing an Objective for a Facebook Ad Campaign

提供:
Coursera Project Network
このガイド付きプロジェクトでは、次のことを行います。

You will be able to identify the difference between the Awareness, Consideration and Conversion.

You will be able to choose the right Ad Campaign Objective to make his brand's/Client's goals

Y​ou will create all 11 types of Facebook Ad Campaign Objectives and identify the Major differences between

Clock1.5 hours
Intermediate中級
Cloudダウンロード不要
Video分割画面ビデオ
Comment Dots英語
Laptopデスクトップのみ

By the end of this project, you will be able to choose the right Facebook Ad Campaign Objective for your brand using the Facebook Business Manager’s “Ads Manager”. Throughout this project, you will be able to identify all 11 types of Facebook Ad Campaign objectives and the difference between them. This will help you easily identify the right objective needed for your brand’s Ad Campaign on Facebook. This guided project is for intermediate level learners who know how to use Facebook’s Ads Manager to create Ads but don’t know which objective to choose from when running their Ad Campaigns. We are going to use Facebook Business Manager which is the business arm for Facebook. This platform helps you create Ads, Analyze and create your audiences, Ad business information to your pages and many more. When running Ads, Facebook Business Manager is a better platform than just boosting through the Facebook directly as it gives us access to more objectives and data to run our Ad Campaign in the best way possible.

あなたが開発するスキル

  • Advertising
  • Facebook Business Manager

ステップバイステップで学習します

ワークエリアを使用した分割画面で再生するビデオでは、講師がこれらの手順を説明します。

  1. Identifying the difference between the Awareness, Consideration and Conversion stages for an Ad Campaign Objective

  2. Choosing between the Brand Awareness and Reach Ad Campaign Objective

  3. Creating a Traffic Campaign and add your website’s link as a CTA for Ad receivers to click on

  4. Running Engagement, Page Likes and Event Responses Campaigns

  5. Using App Installs and Video Views Campaign Objectives

  6. Running Messages and Lead Generation Campaigns

  7. Using the different Conversion Campaign Objectives “Conversions, Catalogue Sales, and Store Traffic”

ガイド付きプロジェクトの仕組み

ワークスペースは、ブラウザに完全にロードされたクラウドデスクトップですので、ダウンロードは不要です

分割画面のビデオで、講師が手順ごとにガイドします

よくある質問

よくある質問

さらに質問がある場合は、受講者ヘルプセンターにアクセスしてください。