Create an Advertising Concept Testing Study in Qualtrics

提供:
Coursera Project Network
この無料ガイド付きプロジェクトでは、次のことを行います。

Develop a Deeper Understanding of Advertising Concept Testing.

Create and Edit an Advertising Concept Survey Template in Qualtrics.

Finalize and Be Ready to Distribute the Ad Concept Survey.

この実践的な経験を面接でアピールする

Clock2 Hours
Intermediate中級
Cloudダウンロード不要
Video分割画面ビデオ
Comment Dots英語
Laptopデスクトップのみ

By the end of this project, you will discover how to create an Advertising Concept Testing survey in Qualtrics. This type of study will help you measure your target audience’s perceptions of your advertising campaign or a series of campaign ideas prior to finalizing creative and launching a final campaign. These studies are extremely beneficial in allowing companies and agencies to gather important feedback from the prospective target market. This allows the creative team to adjust the overall concept, imagery, color scheme, and even advertising copy prior to presenting the campaign to the client or executive team. This type of feedback can be vital when it comes to avoiding financial waste and being sure your campaign is relevant for the specified audience(s). Upon completing this project, you will be able to deepen your understanding of ad concept studies and design an Advertising Concept Testing survey in Qualtrics. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

必要事項

None

あなたが開発するスキル

  • Market Research
  • Advertising
  • Branding

ステップバイステップで学習します

ワークエリアを使用した分割画面で再生するビデオでは、講師がこれらの手順を説明します。

  1. Understand the advantage of Advertising Concept Testing surveys and create a free Qualtrics account.

  2. Choose a survey option from the catalog and navigate the landing page.

  3. Design the Ad Concept survey.

  4. Draft survey questions/answer choices and personalize the template to fit advertising objectives.

  5. Survey finalization and distribution.

ガイド付きプロジェクトの仕組み

ワークスペースは、ブラウザに完全にロードされたクラウドデスクトップですので、ダウンロードは不要です

分割画面のビデオで、講師が手順ごとにガイドします

よくある質問

よくある質問

さらに質問がある場合は、受講者ヘルプセンターにアクセスしてください。